Spike TV is offering “the largest cash prize in television history” for evidence that leads to the existence of Bigfoot once and for all.

The reward of $10 million is part of the channel’s new, one-hour reality show – 10 Million Dollar Bigfoot Bounty – on which teams will seek out the illusive, rumored creature. According to Spike TV’s announcement, the reward is underwritten by Lloyd’s of London.

10 Million Dollar Bigfoot Bounty will include scientists, zoologists, seasoned trackers and actual Bigfoot hunters hoping to prove the existence of Sasquatch.

Tim Duffy, Spike TV’s senior vice president of original series, said in an interview with The Huffington Post that the reward money is “no small chunk of change.”

Around the same time this news was announced last week, a new Bigfoot video has gone viral. With more than 2 million views at the time of this posting, the YouTube user  writes in the video’s description that the sighting occurred while camping in Provo Canyon, Utah. Beard Card wrote, “On our way up, we thought we saw a bear, until the monster stood up and looked right at us. We ran straight to the car after that, leaving our tent and everything behind. It’s probably all still up there.”

Spike TV Announces New Reality TV Show 10 Million Dollar Bigfoot Bounty

(Image: YouTube screenshot)

Watch this slow motion version of the video:

As one might expect, most of the commenters on the video are calling it a fake, especially because the videographer turns away right as the black mass seems to stand up.