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Are These Twitter Charts Good or Bad News for Romney?

Twitter Releases Data on Electorate TweetsAP

TheBlaze last week addressed the major role social media plays in our nation’s politics. Whether it’s Twitter or Facebook, political news more often than not breaks first on social media platforms, leaving major media outlets to play catch-up.

So if social media circulation can make or break a story, meaning the people get to decide what’s important, then let’s take look at Twitter to get a sense of where this election is headed.

Lucky for us, the Twitter team has a mountain of fascinating trend data.

“As of 2 pm EST, we have been seeing average election-related Tweet volume of about 13,000 Tweets per minute (TPM) over the last several hours — nearly matching the peak moments of the 2012 State of the Union Address and Republican National Convention,” the Twitter team said in a statement.

“There have been in total about 6.4 million Tweets since the polls opened in Dixville Notch, NH at midnight,” the statement adds.

What kind of Tweets were tracked?

“Nearly 3,000 Tweets per minute reference ‘I voted,’ ‘#ivoted,’ or similar terms, with the highest number of Tweets among swing states coming from Florida, Pennsylvania and Michigan,” the statement notes.

“Across the 12 USA Today and Gallup-defined ‘swing states,’ nearly 76% of Tweets containing these terms plus a candidate name reference President Obama,” the report adds.

Mostly mentions of President Obama, huh? Is this trend indicative of the electorates’ mood? That is, can we predict who will be the next president of the United States based on the volume of mentions?

Not necessarily. There are  other data points that need to be considered. For instance, what were the specific issues addressed?

“Domestic policy issues dominate issue-based Tweets nationally, with the top five issue-based conversations focused on: The Economy (32%), Foreign Policy (17%), Taxes (14%), Energy & the Environment (9%), and Education (7%),” according to the statement.

“Taxes emerged as the top-tweeted issue in most swing states, except for Colorado, New Mexico and Nevada, where Foreign Policy was referenced in the majority of issue-related Tweets,” the report adds.

Team Obama has received the most mention by names, a full 41 percent compared to the Romney campaigns’ 23 percent.

“Nearly 10% of Tweets mention both campaigns, while 23 percent of election-related Tweets mention none of the candidates or their wives,” the report adds. “Obama was also the most talked-about in each of the swing states.”

Twitter Releases Data on Electorate TweetsAlthough the president ​is ​more talked about in swing states, let’s look at this next chart. As you can see, when it come to swing states and the economy, only one candidate clearly and unequivocally dominates the issue. Can you guess who that is?

Twitter Releases Data on Electorate TweetsIf you guessed Mitt Romney, you’re a winner.

“[I]n Tweets discussing economic issues only … [there’s] a distinct shift towards Romney in several key states after weeks of the candidates being rated more equally among economy Tweets than on mentions overall,” the statement notes.

Final Thought: First, as the New Yorker’s Ryan Lizza pointed yesterday while lecturing Sen. John McCain (R-Ariz.), what voters really care about are jobs and the economy.

Second, the fact that swing state Twitter users overwhelmingly associate the Republican presidential candidate with the economy more than the president may hold far more implications than simply being mentioned a lot.

Lastly, do we even need to point out that these charts only account for Twitter users? Obviously, not everyone uses the social platform. But for those who do, well, apparently they think “Romney” when they think economy.

Although it’s fun to speculate on the data, we just going to have to wait and see what the ​entire ​country thinks.

Follow Becket Adams (@BecketAdams) on Twitter

Front page photo courtesy the AP. This story has been updated.

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Comments (28)

  • gsp9993
    Posted on November 6, 2012 at 6:43pm

    Tweets and social messaging is an ego trip for the sender. No body reads the messages. It’s true over 80% are never read. These are just 140 character commercials for the politicians.

    Can you say MEANINGLESS.

    Report this comment

    gsp9993  
  • Chrison
    Posted on November 6, 2012 at 5:57pm

    “Nearly 3,000 Tweets per minute reference ‘I voted,’ ‘#ivoted,’ or similar terms, with the highest number of Tweets among swing states coming from Florida, Pennsylvania and Michigan,” the statement notes.

    Across the 12 USA Today and Gallup-defined ‘swing states,’ nearly 76% of Tweets containing these terms plus a candidate name reference President Obama,” the report adds.”

    Hmmm… while that sounds scary at first, it’s not very meaningful. Someone could have posted “I #ivoted to dump Obama” and it would be counted in that percentage! Put another way, the words “mention” and “supported” have two completely different meanings!

    Don’t panic, folks! It’s not over until the votes are counted (and recounted, and all of the lawsuits have been litigated!). We’ll just have to wait and see how it turns out.

    Report this comment

    Chrison  
  • Mattsbay18
    Posted on November 6, 2012 at 5:52pm

    It would be interesting to see the demographic breakdown of Twitter users. From what I hear, its users are mostly black. (95% of blacks support Obama)

    So no, these charts don’t surprise me.

    Report this comment

    Mattsbay18  
  • DeVain
    Posted on November 6, 2012 at 5:49pm

    I think most twitter users are celebrities or 12 years old. I find it irreverent.

    Report this comment

    DeVain  
  • mike_trivisonno
    Posted on November 6, 2012 at 5:49pm

    Saudi Prince Walid bin Talal reportedly purchased $300 million stake in Twitter. He will, of course, use his influence to further the Jihad. This is the same Saudi who has large holdings in Citigroup and Newscorp.

    Saudi Prince Walid bin Talal is worth around 20 billion. All of it used for Jihad.

    Report this comment

    mike_trivisonno  
  • Joey Joe Joe
    Posted on November 6, 2012 at 5:48pm

    I wonder how twitter is going to make any money now that obama won’t be buying anymore sponsored trends.

    Report this comment

    Joey Joe Joe  
  • Parrid1
    Posted on November 6, 2012 at 5:41pm

    Old people don’t tweet…..THEY VOTE

    Report this comment

    Parrid1  
  • bobbyh62
    Posted on November 6, 2012 at 5:37pm

    I’m middle aged and the vast majority of my friends, associates, and co-workers are voting for Romney, and almost none of them use twitter. This story is worthless

    Report this comment

    bobbyh62  
  • benahan davids
    Posted on November 6, 2012 at 5:33pm

    twitter wants to remain relevent in this ever changing world. so they come out with this . Not buying it!! OF COURSE they are pretty much on the fence and trying to stay in the middle as much as possible without being conclusive. But obviously swaying towards Obama.

    Report this comment

    benahan davids  
  • Anonymous T. Irrelevant
    Posted on November 6, 2012 at 5:23pm

    Young people (college-aged) are more likely to tweet than older people. We don’t need to hear every little thought, plus young democrats are more likely to follow trends like tweeting, so it goes to follow that more young democrats would be tweeting about Owebama.
    That does not mean there weren’t more Republicans who did not tweet, but just voted and either went back home, or to work.

    Report this comment

    Anonymous T. Irrelevant  
    • PATTY HENRY
      Posted on November 6, 2012 at 5:38pm

      What ANONY. SAID. I agree! I use Twitter, but text from Iphone more. The YOUTH of AMERICA are
      the twitter group …maybe as much as 80/20% . Also after the first debate when it was “sort of announced on FOX that they would be monitoring Tweeting… Axelrod et al flooded the twitter market.

      SO while it shows interest, it cannot show “trend” in fact, I’ll bet there are FEWER Tweets tonight.

      “Remember Benghazi ! “

      Report this comment

      PATTY HENRY  
  • intercepter
    Posted on November 6, 2012 at 5:23pm

    twitter shmitter who cares about twitter

    Report this comment

    intercepter  
  • haystack777
    Posted on November 6, 2012 at 5:21pm

    There ALOT of NON-Twitter users. So chill out.

    Report this comment

    haystack777  
  • justangry
    Posted on November 6, 2012 at 5:17pm

    The Twitter charts are probably good for Goldman Sachs…

    Report this comment

    justangry  
  • smokeysmoke
    Posted on November 6, 2012 at 5:17pm

    i dont think everyone who votes romney is twittering their vote… its obamas followers who feel like they need to show their friends that they are “in”

    Report this comment

    smokeysmoke  
    • Gonzo
      Posted on November 6, 2012 at 5:26pm

      Bingo.

      Report this comment

      Gonzo  
    • justangry
      Posted on November 6, 2012 at 5:31pm

      Yeah, Romney supporters are still using the telegraph…

      Report this comment

      justangry  
    • Zoe
      Posted on November 6, 2012 at 5:38pm

      In like Sin!

      Report this comment

      Zoe  
    • PATTY HENRY
      Posted on November 6, 2012 at 5:39pm

      @ JUSTANGRY : NAH, IT ‘S JUST THAT ROMNEY SUPPORTERS can speak in full sentences, dude.

      Report this comment

      PATTY HENRY  
    • Windwalker
      Posted on November 6, 2012 at 5:48pm

      Isn’t it those young males (who look enough like Obama to be his son) twittering all over the place about how they are going to riot, rob, burn, destroy and kill if their traitor-in-chief doesn’t get re-elected?

      Report this comment

      Windwalker  
    • wowjustwow
      Posted on November 6, 2012 at 5:52pm

      Yeah PattyHenry…you know…all those liberals with their college degrees can’t speak in full sentences? Really??

      Report this comment

      wowjustwow  
  • Fatheroftwo
    Posted on November 6, 2012 at 5:14pm

    Ok so what’s the age demographic for Twitter users as apposed to the overall age of people who vote???? Somewhere in there lies the answer!!!

    Report this comment

    Fatheroftwo  
  • Meggers55
    Posted on November 6, 2012 at 5:13pm

    Dear Heavenly Father please save us from Barack Obama.

    Report this comment

    Meggers55  
  • SREGN
    Posted on November 6, 2012 at 5:13pm

    Most of them: i VOTED against OBAMA.

    Report this comment

    SREGN  

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