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Spoof Shows How Videos Will Go Viral (or ‘Buyral’) in the Future With Professional Clickers

Nov. 6, 2012 7:00am

If you want to know what makes a video go viral now, check out this article on TheBlaze. But if you want to see the futuristic and satirical view of how videos could go viral in the future, you have to see the video the Canadian ad agency john st. put together.

The spoof features a service called “Buyral,” which is essentially paying for clicks. As Gizmodo puts it, what makes this video good is that it is “perilously close to becoming a reality.”

The whole idea for the Buyral, the narrator says, came from “clickterns,” their intern clicking program. From there professional clickers were brought on board and now sit at screens with ice packs on their hands and braces on their wrists.

Canadian Ad Agency Pokes Fun at Importance of Clicks for Viral Videos with Buyral

(Image: YouTube screenshot)

Canadian Ad Agency Pokes Fun at Importance of Clicks for Viral Videos with Buyral

Price breakdown for Buyral (Image: Buyral.ca)

“Now, we outsource to clickers all around the world,” the narrator said. “But traditional clicking can only reach so many views.”

This is where Buyral’s outreach programs for the elderly and school children come into play.

Canadian Ad Agency Pokes Fun at Importance of Clicks for Viral Videos with Buyral

(Image: YouTube screenshot)

Canadian Ad Agency Pokes Fun at Importance of Clicks for Viral Videos with Buyral

(Image: YouTube screenshot)

“Making a good viral video used to take a lot of work. Now anyone can do it.”

Click buttons have also been hidden behind elevator buttons, street crossing bottons and anywhere there’s a button that can cause people to click without even realizing it.

Canadian Ad Agency Pokes Fun at Importance of Clicks for Viral Videos with Buyral

(Image: YouTube screenshot)

Canadian Ad Agency Pokes Fun at Importance of Clicks for Viral Videos with Buyral

(Image: YouTube screenshot)

“Once we bypassed the viewing process, our world opened up,” aΒ fictitiousΒ management leader said in the video. “One day we won’t need the viewer.”

Then john st. gets to its own point.

“These days views are everything. Don’tΒ underestimateΒ what a viral video could do for your brand.”

Watch the video for yourself:

Overall, Buzzfeed wrote of the video, “Yeah, it’s funny, and it’s also very sad, because it’s a direct hit on the Zeitgeist of the desperate digital ad world. So many ad agencies these days are astoundingly awful at self-promotion. john st. does it right.”

What did you think? Let us know in the comments.

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Comments (7)

  • ObserverOnTheHill
    Posted on November 7, 2012 at 7:06am

    now we have canned laughter to make viewers believe poorly written shows are actually funny

    Report this comment

    ObserverOnTheHill  
  • Mr.Fitnah
    Posted on November 6, 2012 at 11:35am

    Creating jobs .

    Report this comment

    Mr.Fitnah  
  • DZ-015
    Posted on November 6, 2012 at 8:54am

    It’s interesting how “cutting edge” humor can evoke actual history. This has actually been done before, like starting about 300 years ago. If you do a web search on the word “claque” you may be surprised to see how accurately it describes this very process. Going back to the 17th century as modern dramatic art developed in Europe, there came a time when competing theater owners sought to promote the plays and operas they were producing in order to win larger paying audiences. They hit upon the idea of paying people to be in the audience to talk up the production and vigorously applaud at appropriate times. By the early 19th century, this system essentially became unionized in Paris. The individual applauders were known as claqueurs, while the whole group was called a claque. There were rival claques who would also engage in negative publicity such as booing performances in theaters which would not hire them. The possibility of this became a form of extortion which actually spread to the Metropolitan Opera in New York. Famed singers were told they would be the target of organized booing if the claque was not paid off. So you had to pay to play, so to speak.

    Report this comment

    DZ-015  
  • jimikimble
    Posted on November 6, 2012 at 8:42am

    That’s awesome.

    Report this comment

    jimikimble  

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