A good logo can be the difference between success and failure for a company. As it’s the most visible representation of a group and its product, it’s understandable why certain companies choose to put so much time and effort into perfecting their logo.
That said, did you notice these major logo changes in 2012? For instance, did you see Domino’s Pizza changed from this –
– to this:
Or that the Twitter bird got a haircut:
Or that USA Today decided to ditch the globe imagery and replace it with a big blue dot:
And there were really, really big changes as well. Look at what Lifetime did to its logo:
Yikes
And look at what retail giant JCPenney did to its logo:
Lastly, it appears that Wendy’s hair has become somewhat unruly:
Click here to see more examples at Business Insider
Follow Becket Adams (@BecketAdams) on Twitter
Featured image courtesy Getty Images.
Submitting your tip... please wait!
Comments (66)
Shellback
Dec. 28, 2012 at 8:02amCan I get a game of Acey Deuecy from that logo revised pizza joint? I love that game.
Report this comment
charles116
Dec. 28, 2012 at 5:20amThe new USA Today logo is used a lot to cover the face of folks in TV court who want privacy.
Report this comment
media-bias-steals-elections
Dec. 28, 2012 at 12:11amIt was nice to see TheBlaze change its logo? You can have an awesome logo, but have a failing company? How many times was the US flag burned last year? The flag is a logo? Do people make the logo, or does the logo make the people?
Don’t stop thinking about tomorrow, it will soon be here, logo or not?
Report this comment
newmexicopatriots
Dec. 28, 2012 at 1:36am“MEDIA-BIAS-STEALS-ELECTIONS”…. WHAT THE HELL ARE YOU TRYING TO SAY?! Did you even pass elementary school English?
Report this comment
Ollie123
Dec. 28, 2012 at 11:15amlooks like are flag is going through a change as well, the circle with Obama face on it, yikes
Report this comment
SLOWBIDEN
Dec. 28, 2012 at 10:06pmThe flag isn’t a logo its s standard.
Report this comment
spirited
Dec. 27, 2012 at 10:24pmAn “O” (with human silhouettes inside it) replaced the Party donkey.
> That is “change to believe in”
Report this comment
AlmostaCowboy
Dec. 28, 2012 at 9:25amThe “O” transforms into a hammer & sickle or star & crescent. Your choice.
Report this comment
tljjjjcline
Dec. 27, 2012 at 7:59pmThese are lousy logo changes. I bet it hurts there business!
Report this comment
moosebeeusa
Dec. 27, 2012 at 6:47pmThe Domino’s sign looks like dice now. It’s a gamble.
Report this comment
tharpdevenport
Dec. 29, 2012 at 12:27amLooks like they HOPEd their gamle on CHANGE would pay off.
More “Hope” and “Change”. And is it jsut me, of does the font look like a subtle ploy to mimic Chick-Fil-A?
Report this comment
VanceUppercut
Dec. 27, 2012 at 3:54pmI used to prefer Wendy’s to either McDonald’s or Burger King. Then they changed their food and ruined it especially their fries, which suck now.
Report this comment
jimster
Dec. 28, 2012 at 12:22pmThat’s what happens when the founder of a company dies, his vision dies with him and it just becomes about the money.
Report this comment
Balpit
Dec. 27, 2012 at 3:21pmI want commend USA Today on their new logo. They must have burned the candle at both ends coming up with such an elaborate, creative design!
Domino’s, instead of improving their pizza, have instead changed their logo.
And JC Penney? Nice work! Yet another logo reduced to initials, along with IHOP and KFC.
Report this comment
zenjak
Dec. 27, 2012 at 4:09pmOMG! LOL!
Ah, there we go. The initials probably appeal to the texting addicts who no longer know what an actual word is.
Report this comment
Plan B
Dec. 27, 2012 at 5:18pmDid you notice that USA Today is owned by GANNET-the same company that owns the newspaper that published the addresses of gun permit owners in New York……
Report this comment
TelepromoterNChief
Dec. 27, 2012 at 5:55pm@zenjak
To be honest, I really never knew what the “USA” stood for anyways.
As for Wendy’s, their new returaunt overhauls have looked good. With Biggie Dave dying, it was pretty clear they wanted to ditch that olde fashioned charm.
Report this comment
SLOWBIDEN
Dec. 28, 2012 at 10:13pmActually KFC changed because they were sued for being Kentucky fried chicken because their chicken isn’t all fried in Kentucky. Have you also noticed the colonel Sanders skin color has become darker over the years
Report this comment
Clownzilla
Dec. 27, 2012 at 2:53pmI noticed the US flag now has a hammer & sickle where the stars were.
Report this comment
sligresda
Dec. 27, 2012 at 3:06pmlol
Report this comment
Tukadoodle
Dec. 27, 2012 at 3:16pmThey missed the biggest one! Obama stealing the Pepsi logo is about as blatant as it gets.
Report this comment
Bemused
Dec. 27, 2012 at 3:33pmSnort. Democratic Party will be using them for fundraising.
Report this comment
SharpRadio
Dec. 27, 2012 at 3:48pmWell played. LOL
Report this comment
auntmoxie.com
Dec. 27, 2012 at 2:22pmNothing says lifetime like a sperm and an egg.
Report this comment
teacherbil
Dec. 28, 2012 at 12:05amGood one!
Report this comment
Joel Knows
Dec. 27, 2012 at 2:20pmWow! What an evident savings in printing costs! Even on the JCP logo it most likely takes less ink.
Report this comment
OldSurfRat
Dec. 27, 2012 at 3:49pm@Joel
Glad to see someone here has some smarts on this.
I own a product and I will tell you that annual printing costs are always something you try to reduce because it’s just overhead with a zero profit margin. Just reducing a little ink will save any company a great deal at the end of each year.
Also product recognition is important and updating your look to help with the younger consumers is a must to survive. You can’t just leave it as is or your look will go stale.
I really see this as just good business and not some kind of alternative political ploy.
Report this comment
sndrman
Dec. 27, 2012 at 5:51pmjcp/jcpenny any way you cut it they suck now……quality is gone some of the brand names they have been known for are gone(cabin creek,st.johns bay ect…)we did 60%-80% of our Christmas shopping elsewhere this year,we usually did 90-95% with jcpenny………..if jcpenny lasts 3 years i’ll be surprised….well atleast they have ellen degenerate and the gay community(3%) shopping jcp……..while their LOYAL customers shop elsewhere…………..
Report this comment
Mike Benton
Dec. 27, 2012 at 2:18pm0bama’s logo should change from the rainbow circle to a big brown blob.
Report this comment
Cymry
Dec. 27, 2012 at 4:05pmor, the Hershey’s logo. they both have a lot in common.
Report this comment
banjarmon
Dec. 27, 2012 at 10:59pm0bama’s logo should change from the rainbow circle to a big brown blob…. tapered at both ends!!!
Report this comment
Johnny 7 OMA
Dec. 28, 2012 at 9:26pmTapered on both ends and a hammer smashing it in the middle.
Report this comment
HawkEyeTx
Dec. 27, 2012 at 2:17pm~
Well, at least Chevy kept it’s BowTie although a bit larger and is now bright GOLD like a hip-hop tooth.
Report this comment
Balthazor
Dec. 27, 2012 at 1:52pmCEO: our product sucks, what should we do?
Consultant: change the logo!
Report this comment
hi
Dec. 27, 2012 at 1:59pmLol!
Report this comment
OnceAFreeMan
Dec. 28, 2012 at 2:41amThat way your logo is still consistent with your product
Report this comment
chips1
Dec. 27, 2012 at 1:19pmThe Twitter bird got rid of the VP look. Hair implants look funny.
Report this comment
Conkuur
Dec. 27, 2012 at 1:04pmWell Wendy’s really cant say “Old Fashioned Hamburgers” since they are the same crap every freakin fast food burger place has now. Frozen offal beef patties.
Report this comment
unpata
Dec. 27, 2012 at 5:46pmSince when do they freeze their patties, they have always used fresh meat
Report this comment
SLOWBIDEN
Dec. 28, 2012 at 10:17pmSure they use fresh meat. You haven’t noticed the slaughter house behind each restaurant
Report this comment
COFemale
Dec. 27, 2012 at 1:04pmSome changes I liked, some I felt the change wasn’t necessary. To each his own.
Report this comment
rsanchez1
Dec. 27, 2012 at 12:52pmCared enough to post that comment.
Report this comment
rsanchez1
Dec. 27, 2012 at 12:51pmOnly the Twitter one is not terrible. The Domino’s one just looks bad and amateurish, like they hired some hipster artist fresh out of college to design it. It’s much worse in the JC Penny logo. If you’re gonna shorten it to jcp, why keep a huge red empty box behind it? It just looks stupid. The new Wendy’s logo doesn’t make me want to go eat at Wendy’s. Makes me want to turn around and go to McDonald’s instead.
I think the worst of the bunch has to be USA Today. I guess, being a newspaper, USA Today is already basically dead, and that stupid logo just a big blue dead featureless circle reflects USA Today’s state of affairs.
Report this comment
4xeverything
Dec. 27, 2012 at 12:50pmI didn’t notice but, I did get the board game for Christmas.
Report this comment
DoctorRon
Dec. 27, 2012 at 12:47pmSlow news day?
Report this comment
soybomb315_II
Dec. 27, 2012 at 12:55pmeither slow news day or something to tide the masses
Report this comment
DougHuffman
Dec. 27, 2012 at 1:01pmH.L. Mencken,
“Democracy is a pathetic belief in the collective wisdom of individual ignorance. No one in this world, so far as I know—and I have researched the records for years, and employed agents to help me—has ever lost money by underestimating the intelligence of the great masses of the plain people. Nor has anyone ever lost public office thereby. (Notes On Journalism in the Chicago Tribune (19 September 1926)”
Report this comment
DougHuffman
Dec. 27, 2012 at 12:40pmLogos changed to accommodate a post-literate society, subjects of the Obamanation.
Report this comment
19RANDY59
Dec. 27, 2012 at 12:48pmA Hick A hick A hick That theres a purty funny comment. Hey wait a minute
Report this comment
Hythloday
Dec. 27, 2012 at 1:42pmThe symptoms of a miser – too old to understand, therefore it must be wrong. And speaking of old, didn’t the Egyptians use hieroglyphics as a way to communicate, achieving considerable accomplishments? Are letters not symbols, simply arranged in ways to produce larger constructs of thought? Perhaps these logos represent simply a path of linguistic change? When language dies or becomes obsolete, living on borrowed time, art endures. But don’t take my word for it, simply that last sentence, once spoken by Cicero.
Report this comment
Bemused
Dec. 27, 2012 at 3:36pmYep, they can identify the letters but can’t pronounce the words. All hail JCP! Wendy’s will eventually just be a big W. Obama’s sheeple are having such stupid children they aren’t even bothering to teach them cursive anymore. Learn cursive and rule the world!
Report this comment
TexOkie
Dec. 27, 2012 at 12:40pmIn addition to the haircut the Twitter bird also took on a more arrogant appearance, much in the model of President Obama who looks down his nose at the American people as a king to his subjects.
Report this comment
Zoe
Dec. 27, 2012 at 12:37pmNo I didn’t, but I was thinking of changing mine…
http://CremationHome.com
Report this comment
QuincySmith
Dec. 27, 2012 at 12:34pmReally didn’t notice.
Report this comment