The Atlanta Braves are going retro. And they are ticking a lot of people off in the process.
Major League Baseball will introduce new batting practice caps next spring and the Braves have chosen to reintroduce the team’s old “screaming Indian” logo, which is proving to be controversial. ESPN’s Uni Watch provides a sneak peak at the new design:
“The Braves first started using the logo in 1954 when they were based in Milwaukee. It was used in various capacities until 1989. The team stopped using it at least in part because of pressure from groups that find the use of Native American imagery on sports uniforms offensive and dehumanizing,” AOL’s Sporting News reports.
And the reaction from the web has been less than positive so far.
“Unfortunately, it turns out that the logo hasn’t been permanently mothballed. Disappointing… Grade F,” wrote Paul Lukas of ESPN’s Uni Watch.
The Atlantic Wire compiled a list of tweets reacting to the new logo:
Is the new logo offensive/racist or is this political correctness run amok?