If you’ve never heard of Jadeveon Clowney, that’s about to change. You’re about to hear a lot more about the South Carolina Gamecocks player “that they should talk about in Columbia as long as folks talk about football,” as Yahoo puts it.

See, during the fourth quarter of Tuesday’s Outback Bowl against Michigan, Clowney burst through the line on a run play, lowered his head, and completely leveled running back Vincent Smith. The hit was so hard it sent Smith’s helmet flying along with the ball, which Clowney recovered. ESPN’s Mike Tirico can be heard saying that the Gamecocks “deserved” that play — that’s because the refs blew a call previously that wrongly awarded Michigan a first down.

Here’s the hit:

South Carolina eventually won the game on a last second play.

Yahoo notes that Clowney, a sophomore, could be a legitimate Heisman Trophy contender next year.

You can see why.