The president has released his extensive legislative proposals and executive orders on gun control Wednesday, calling for tighter regulations and restrictions one month following the shooting massacare at Sandy Hook elementary. The overhaul involving such a sensitive topic will be challenged by many conservatives, interested in focusing the debate on the rule of law, rather than emotional reactions to recent tragedies. To stay on target, Andrew Wilkow recommends a new concept for conservative politicians to consider called nuclear micro-messaging.

“Instead of getting people to accept a common enemy via micro-targeting, how about getting people to reject the common enemy?” said Wilkow on TheBlaze TV Wednesday.

Watch Wilkow explain this, and discuss new communication strategies with Trey Ditto and Kate Obenshain for the upcoming battle on gun rights below:

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