Time Warner Cable Will Not Accept Ads Showing Semi Automatic Weapons or Guns Pointed at PeopleTime Warner Cable has enacted a strict semi-automatic weapons ban. The company will no longer accept ads that show “semi-automatic weapons” or “guns pointed at people,” the second largest cable provided in the U.S. announced Friday.

Multichannel.com obtained the following statement reportedly released by Time Warner Cable:

“We no longer accept ads showing semi-automatic weapons and guns pointed at people. We stand by this policy. If it’s essential to a business owner to show this kind of imagery in their commercials, there are other advertising options in the marketplace.”

The new policy will not interfere with regular programming, like TV shows and movies, however, the restrictive measure could still send shockwaves throughout the entertainment and advertising industry.

The move comes more than a month after the tragic shooting at Sandy Hook Elementary. President Barack Obama is proposing a new semi-automatic rifle ban, universal background checks and other measures to combat gun violence. Additionally, Obama signed 23 executive orders on gun police earlier this week.

What do you think of Time Warner Cable’s decision?