Taco Bell agreed to pull a 15-second TV ad after a health advocacy group complained that it sent the wrong message about vegetables.
Touting the company’s variety 12-pack of tacos, the ad features a voiceover saying that bringing a vegetable tray to a party is “like punting on fourth and one.”
“It’s a cop-out and secretly, people kind of hate you for it,” the ad’s narrator says (Fact-check: We rate this comment 100 percent true).
The Center for Science in the Public Interest, a health advocacy group, wasn’t keen on the ad’s joke and urged people over the weekend to tweet their complaints.
“It’s bad enough that there aren’t many ads on television for broccoli, kale, or carrots,” the group said. “The last thing healthy fruits and vegetables needed was to be the subject of attack ads.”
Taco Bell agreed to pull the ad.
“We didn’t want anyone to misinterpret the intent of the ad,” Taco Bell spokesman Rob Poetsch told Seattle PI.
The vegetable defense league was thrilled with the news.
“We are delighted that Taco Bell is pulling an ad that urged people not to bring veggie trays to their Super Bowl parties, but to instead bring 12-packs of Taco Bell’s tacos,” the Center for Science in the Public said in a statement
“Thanks to Taco Bell for responding with record speed to address nutritionists’ and consumers’ concern over this ad campaign,” the group said.
Here’s the offending ad [h/t Business Insider]:
Exit Question: Is it just us or does showing up to a party with a bag of fast food sound like the behavior of a drunk person?
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Featured image screen grab.