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Wow, Did That Dodge Ad With Paul Harvey Talking About Farmers Rock the Super Bowl

Feb. 3, 2013 10:43pm Jonathon M. Seidl

TheBlaze’s Erica Ritz contributed to this report.

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One of the most touching commercials from Super Bowl Sunday was the Dodge ad based on the “so God made a farmer” speech by Paul Harvey. We’ve included the full audio from the speech below so you can listen to the entire, rousing tribute.

But first, here is the ad itself:

Harvey delivered the speech at the 1978 Future Farmers of America convention. Here’s the full transcript (the text in brackets didn’t make it into the Dodge commercial):

And on the eighth day, God looked down on his planned paradise and said I need a caretaker- So God made a Farmer

God said I need somebody willing to get up before dawn, milk the cows, work all day in the field, milk cows again, eat supper then go to town and stay past midnight at a meeting of the school board – So God made a Farmer

[I need somebody with arms strong enough to wrestle a calf and yet gentle enough to deliver his own grandchild; somebody to call hogs,tame cantankerous machinery, come home hungry, have to await lunch until his wife's done feeding visiting ladies, then tell the ladies to be sure and come back real soon, and mean it - So God made a Farmer]

God said I need somebody willing to sit up all night with and newborn colt, and watch it die, then dry his eyes and say maybe next year. I need somebody who can shape an axe handle from a persimmon sprout, shoe a horse with a hunk of car tire, who can make a harness out of hay wire, feed sacks and shoe straps, who at planting time and harvest season will finish his forty hour week by Tuesday noon and then, paining from tractor back, will put in another 72 hours – So God made a Farmer

[God had to have somebody willing to ride the ruts at double speed to get the hay in ahead of the rain, and yet stop in midfield and race to help when he sees first smoke from a neighbor's place - So God made a Farmer]

God said I need somebody strong enough to clear trees and heave bales, yet gentle enough to wean lambs and pigs and tend to pink combed pullets; who will stop his mower for an hour to splint the broken leg of a meadowlark.

It had to be somebody who’d plow deep and straight and not cut corners; somebody to seed, weed, feed, breed, and rake and disk and plow and plant and tie the fleece and strain the milk and replenish the self-feeder and a hard week’s work with a five-mile drive to church.

Somebody who would bale a family together with the soft, strong bonds of sharing; who would laugh and then sigh, and then reply with smiling eyes when his son says he want to spend his life doing what dad does – So God made a Farmer

And here is the audio of the full speech:

You may recognize Harvey’s name from another piece of audio that seems to resurface often. Last year, his 1965 speech with the refrain “if I were the devil” experienced a viral surge on TheBlaze and elsewhere. We’ve included it below:

This story has been updated.

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In CONTROL, Glenn Beck presents a passionate, fact-based case for guns that reveals why gun control isn’t really about controlling guns at all; it’s about controlling us. Find out more HERE.

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Comments (318)

VeritatisCupitor
Posted on February 4, 2013 at 12:00am
Thank you too, Mr. Harvey for your wonderful insight.

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Smokey_Bojangles
Posted on February 4, 2013 at 12:00am
Great Commercial. They did forget about the part where the father passes the farm over to the son then the son gets hit with the Death Tax and the IRS seizes the land and sells it at a discount to Monsanto…(Takes Breath)

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VeritatisCupitor
Posted on February 3, 2013 at 11:59pm
Dodge made a commercial about the love of God, the Heart of America, & The Farmer………and they didn’t let themselves get in the way. Thank you Dodge.

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exfire
Posted on February 3, 2013 at 11:58pm
After watching the commericals about some guy wanting to fold some ding-bats panties..and another guy with a strange feeling for a horse..this was by far the best of the night.. they even had the guts to mention GOD…that alone will set the libs into a downspin….lol….great work !

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Zipit
Posted on February 3, 2013 at 11:57pm
Douglas C Neidermeyer! Killed by his own troops in Vietnam! Spoken by someone who has never set foot on a farm or ranch in their life! Tool!

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lizaz
Posted on February 3, 2013 at 11:55pm
That was a great ad…it was second only to the Bud ad re the Clydesdale who grew up and recognized his keeper during a parade and took off after him as he drove away. I love those Clydesdale ads…but the “So God made a farmer” was really good…however, I don’t remember what they were advertising..that proves it was good!!

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corbecket
Posted on February 3, 2013 at 11:54pm
Something tells me your neither a farmer, nor a rancher.

Just to set the record straight, farming involves a bit more than you’re representing.

I know you’re trying to be funny by being absurd, but fewer and fewer folks know what farming is all about. I wouldn’t want them to think you were serious.

Anyone associated with farming industry knows you weren’t bering serious. You were kidding…..weren’t you?

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pissantno.10
Posted on February 3, 2013 at 11:53pm
well need you have just proven your are a total fool and idiot so have some others. the whole deal moran was about man kind. and you have proven your are not worth the effort, sucks to be you

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Irememberamerica
Posted on February 3, 2013 at 11:49pm
I remember America…
This ad took me back to a time and place, that I am grateful
I have a memory of.

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demsrtraitors
Posted on February 3, 2013 at 11:49pm
sadly liberals are already saying this ad is racist

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- wellright
  Posted on February 3, 2013 at 11:57pm
  If you want to see what libs are saying all you have to do is go see what NEIDERMEYER says (11:34) in a reply box
  He’s blaming ethanol and high food prices on farmers and tariffs.
  
  Report this comment
wellright
Posted on February 3, 2013 at 11:49pm
NEEDER Grow your own then. I repeat: BIG AG is what you’re talking about.

“Next time you buy “ethanol enriched” gasoline or any food product just remind yourself of all the protective tariffs on grains and sugar that they have pumping up the price of everything we buy.”
The prices are up because your beloved EPA Gestapo has mandated that we must burn the food supplies for fuel. Farmers didn’t make that garbage. Put the blame where it belongs. Pour out the KOOL-ADE. Your buddy Barry is all for the corn instead of gasoline EPA / Dept of Energy Road apples( horse sh#t for you city folks)
Don’t lump family farmers in with congressmen who buy 20,000 acres to not grow cotton(subsidy) and then plant corn (subsidies) for ethanol .

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valiant1776
Posted on February 3, 2013 at 11:45pm
Paul Harvey – If I Were the Devil (Warning for a Nation). Aired on April 3, 1965.

http://www.youtube.com/watch?&v=LJc8Mzg0C-c

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Rman3
Posted on February 3, 2013 at 11:44pm
After watching ad after ad that tried too hard to be clever or cutting-edge, it was so refreshing to see a simple ad with a great message. I attend church with quite a few farmers, and they are just like this ad shows. They are hard-working people who love God. They have a passion for the land and all of God’s creation. And they love America.

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Tretka
Posted on February 3, 2013 at 11:44pm
My family farmed.

I remember very vividly listening to Paul Harvey and a recipe radio show called “Open Line” with my Grandma, Sarah Grace. Sara Grace passed in 2011. I really, really miss her. My husband and I had the game on and we stood silently and watched the commercial nodding and solemn. It’s a good commercial. Remember when we used to respect honest, simply said truths like this.

As we have learned, the government starting buying farmers off long ago in preparation for these times we are in. They have known for a long time what they planned to do.

People, we need to produce again.

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- Dalady
  Posted on February 4, 2013 at 12:05am
  And now they (USDA) are asking you, on your little piece of America, what exactly are you doing with it. This commercial certainly played to us boomers. We had best be up to the task of passing on our freedom. Chrysler is certainly disingenuous re: bailout but definitely struck a chord.
  
  I looked out my window yesterday to see 4 Dodge trucks in my yard, of varying years and sizes. Love me some Dodge boys.
  
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- Tretka
  Posted on February 4, 2013 at 12:37am
  Dalady,
  
  I hear you and I have been doing everything I can as one individual to spread what now seems like ancient wisdom. BTW, I did not even realize what they were selling while I watched it. Paul Harvey swept me away and I was back the Mid West with my Grandma. He was like a voice in a dark tunnel, reassuring and steady.
  
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Axe22
Posted on February 3, 2013 at 11:42pm
Then the progressives came and said “There is no need for God we will replace Him, and therefore we need no farmers we will replace them too” and so endeavored to wipe them from paradise.

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TRILO
Posted on February 3, 2013 at 11:35pm
Farmers the salt of the earth; government the bane of existence; Dodge the product of government bailouts. I was touched by what Paul Harvey said. Small farmers are the true back bone of America. Large corporate farms are nothing more than a profit machine who exploit the earth, promote GMO’s and suck up government subsidies.

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Schteveo
Posted on February 3, 2013 at 11:34pm
I loved the commercial until they did the, “…for the farmer in us all”, bit.

First, I grew around cattle, I worked in the poultry industry, my wife’s family are ALL farm and ag folks, so I truly get what Mr. Harvey was saying. But in 2013 to ass-u-me that we ‘all’ have some of that in us, is and will be marketing hype.

In a world where people don’t want to work 40 hrs a week, or won’t cut their own grass, there ain’t much ‘farmer’ left in us as a nation!

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redneckdiver
Posted on February 3, 2013 at 11:34pm
My initial reaction to this on FB follows. Note that this just popped in my head and I do not mean to imply that Fiat or Chrysler is involved in the destruction of family farms. However, I think it’s a good thing to ask when a huge multi-national corporation tries to play on a tradition that is dying out in order to sell vehicles that will most likely be bought by people with no attachment to farming whatsoever.

“While this is admittedly a great commercial, I have to wonder how many partnerships Chrysler is involved in with companies that have lobbied for and used government subsidies to destroy the family farms that are portrayed herein.”

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neidermeyer
Posted on February 3, 2013 at 11:34pm
Farmers are the largest class of WORTHLESS WELFARE RECIPIENTS in the country ,,, all the poetic nonsense from Paul Harvey??? Maybe it was true IN THE 1950′s but it hasn’t been true in at least 30 years … Farmers today will point at the “4×4″ label on the side of their BRAND NEW TRUCK and laugh … tell you it means “I work 4 times a year for 4 weeks.” and it’s true.

Next time you buy “ethanol enriched” gasoline or any food product just remind yourself of all the protective tariffs on grains and sugar that they have pumping up the price of everything we buy.

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- texastommy
  Posted on February 4, 2013 at 10:57am
  So, why aren’t you a farmer, then?
  
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sybilll
Posted on February 3, 2013 at 11:33pm
I can’t wait (actually I can) to visit liberal sites wherein they are gnashing and flopping around about the fact that……..oh no, GOD was inserted into Super Bowl ads. Suck it libs.

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- wowjustwow
  Posted on February 4, 2013 at 12:01am
  No, what you’ll see is the discussion that God created the farmer and companies like Monsanto did him in. Fortunately, people are trying to start small farms to feed their families.
  
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- DieHippieDie
  Posted on February 4, 2013 at 2:58pm
  just for the record wow, hairy armpitted women whith janice joblin glassed growing turnips in the park is not exactly a “small farm” stop trying to equate hippie gardens with real american farmers….communes dont count….most hippies are way too stupid to farm and you know it….god im so sick of people like you wow, you have an answer for everything but if you shine just a little light on the crap you say, you are exposed for the ignorant hippie that you are….
  
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raisingkidsforthetruth
Posted on February 3, 2013 at 11:33pm
Hands down my favorite ad followed by Jeep/USO hero tribute. But I am sorry we need Paul Harvey in this time in America great to see him brought back I loved listening to him. And now you know the rest of the story

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garbagecanlogic
Posted on February 3, 2013 at 11:24pm
Great ad. Best of the entire lot. And to think Dodge did not have to mention their name once, but everyone will remember who did the ad. Definitely better than some of that other trash, especially go daddy.com.

Praise Be To Obama. Psalm 109:8

The U.N. Out Of The U.S.
The U.S. Out Of The U.N.

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artimusprim
Posted on February 3, 2013 at 11:23pm
Yes we see God for all to see which was wonder, but what caught me also is, this commercial was all about the “WHY” not the how or what. I feel we are making a diffferent in our society. One person one group one idea at a time.
God bless Americans and America.

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Zipit
Posted on February 3, 2013 at 11:23pm
And when it was said that we need someone to be lazy and complain about the forty hour work week, God created the union worker! Loved Paul Harvey! Loved his message! Great ball game!!!

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udt1719
Posted on February 3, 2013 at 11:20pm
Who knew it was a truck commercial until the very end.I couldn’t believe in what I was seeing and hearing.It took a lot of courage for Chrysler to run an ad that begs for the America we knew.My next car is a jeep.Unfortunately,they wil be attacked by America hating leftist who want nothing more then to shut down farms and kick God out of the American way of life.

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- wowjustwow
  Posted on February 4, 2013 at 12:04am
  What are you smoking? Who do you think buys organic from local farms?! LIBERALS!! They don’t buy produce or animal products from Walmart. They buy grass-fed beef, free-range chickens and fresh produce from local FARMERS! And you??
  
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- Smokey_Bojangles
  Posted on February 4, 2013 at 12:13am
  And Little do thew realize that The liberals and Big Government are also the ones raiding and putting organic farms out of business. Guess all those Monsanto Puppet Strings on Obama come in handy.
  
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- Zipit
  Posted on February 4, 2013 at 12:20am
  What are you smokin there WOW! 90% of all liberals can’t afford organic! A majority of them probably can’t even spell it!!! Oh, I forgot EBT!!!! Can you gets an Obama phone at da farmers market?
  
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- Smokey_Bojangles
  Posted on February 4, 2013 at 2:50am
  EBT people are fat for a reason. Cant afford fresh fruit or veggies. Rich Caviar Communist and Champagne Socialist can.
  
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