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Wow, Did That Dodge Ad With Paul Harvey Talking About Farmers Rock the Super Bowl

Feb. 3, 2013 10:43pm Jonathon M. Seidl

TheBlaze’s Erica Ritz contributed to this report.

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One of the most touching commercials from Super Bowl Sunday was the Dodge ad based on the “so God made a farmer” speech by Paul Harvey. We’ve included the full audio from the speech below so you can listen to the entire, rousing tribute.

But first, here is the ad itself:

Harvey delivered the speech at the 1978 Future Farmers of America convention. Here’s the full transcript (the text in brackets didn’t make it into the Dodge commercial):

And on the eighth day, God looked down on his planned paradise and said I need a caretaker- So God made a Farmer

God said I need somebody willing to get up before dawn, milk the cows, work all day in the field, milk cows again, eat supper then go to town and stay past midnight at a meeting of the school board – So God made a Farmer

[I need somebody with arms strong enough to wrestle a calf and yet gentle enough to deliver his own grandchild; somebody to call hogs,tame cantankerous machinery, come home hungry, have to await lunch until his wife's done feeding visiting ladies, then tell the ladies to be sure and come back real soon, and mean it - So God made a Farmer]

God said I need somebody willing to sit up all night with and newborn colt, and watch it die, then dry his eyes and say maybe next year. I need somebody who can shape an axe handle from a persimmon sprout, shoe a horse with a hunk of car tire, who can make a harness out of hay wire, feed sacks and shoe straps, who at planting time and harvest season will finish his forty hour week by Tuesday noon and then, paining from tractor back, will put in another 72 hours – So God made a Farmer

[God had to have somebody willing to ride the ruts at double speed to get the hay in ahead of the rain, and yet stop in midfield and race to help when he sees first smoke from a neighbor's place - So God made a Farmer]

God said I need somebody strong enough to clear trees and heave bales, yet gentle enough to wean lambs and pigs and tend to pink combed pullets; who will stop his mower for an hour to splint the broken leg of a meadowlark.

It had to be somebody who’d plow deep and straight and not cut corners; somebody to seed, weed, feed, breed, and rake and disk and plow and plant and tie the fleece and strain the milk and replenish the self-feeder and a hard week’s work with a five-mile drive to church.

Somebody who would bale a family together with the soft, strong bonds of sharing; who would laugh and then sigh, and then reply with smiling eyes when his son says he want to spend his life doing what dad does – So God made a Farmer

And here is the audio of the full speech:

You may recognize Harvey’s name from another piece of audio that seems to resurface often. Last year, his 1965 speech with the refrain “if I were the devil” experienced a viral surge on TheBlaze and elsewhere. We’ve included it below:

This story has been updated.

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In CONTROL, Glenn Beck presents a passionate, fact-based case for guns that reveals why gun control isn’t really about controlling guns at all; it’s about controlling us. Find out more HERE.

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Comments (318)

booger71
Posted on February 4, 2013 at 1:12am
I salute all the family farmers who toil from sun up to sundown, grow my food, and love the land. They are the backbone of this country.

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Rob_M
Posted on February 4, 2013 at 1:05am
Made me think of uncle who recently passed away in a farming accident. They hade tractors in his funeral wreaths cuase he sat on one for decades.

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jfx
Posted on February 4, 2013 at 1:04am
The seed of the contentions of the know-nothings here, is per usual, the government. My long deceased grandfather was the first into be forced into producing what the FDR Administration dictated.

He despised the man, and knew it was to be government control from then on out. Those who have no farming in their lineage, know not of what they write, just what the propagandist has spoon fed them, as this is their daily nourishment.

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MrldPatriot
Posted on February 4, 2013 at 1:04am
Should have been a John Deere commercial!

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MrldPatriot
Posted on February 4, 2013 at 1:00am
The house we were at had over 20 people in it and when Paul Harvey started speaking it resulted in the only moments of the game the house became totally quiet!

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- MrldPatriot
  Posted on February 4, 2013 at 1:03am
  The only bad part of the whole ad is that it was a commercial for an auto company. Too bad it couldn’t have been a PSA just for the farmers!
  
  Report this comment
Beachmastermax
Posted on February 4, 2013 at 12:49am
I will not buy a Chrysler (Dodge, Jeep) or GM product ever. They stole money from my children and grandchildren to pay off their Unions pension plans. I do not patronize a company that bends me over.

Funny, them using the best of Americana in a commercial for a socialist company. Good day!!!!

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- Beachmastermax
  Posted on February 4, 2013 at 12:59am
  Ford came out with a commercial asking citizens to buy from the company that did not take their tax dollars for a bailout. The Obama administration threatened them and they pulled the ad.
  
  If we cannot get people to start voting with their pocketbooks we are doomed. The other side does.
  
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Chancellor
Posted on February 4, 2013 at 12:48am
God did make the farmers and God bless them. If you don’t like farmers PLEASE feel free not to use

or partake of they’re products……..You will be doing all of us a favor!

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pissantno.10
Posted on February 4, 2013 at 12:45am
its no wonder we can’t beat obama bunch with all the bright lights that have posted on this ad.

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- DieHippieDie
  Posted on February 4, 2013 at 2:43pm
  whats that ;supposed to mean? who is this we your referring to? do you have a hippie mouse in your hippie pocket?
  
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LilliRose
Posted on February 4, 2013 at 12:35am
Anyone who has ever worked on a farm knows the critters eat before you do. You get up way too early, go to bed way too late. Lots of worries. In my youth, I could carry an 80lb sack of feed, scrawny little girl that I was. Fed the horses, cows, and chickens and watered them. Dealt with mama pigs and a mean old boar. Summer was brutal, dry fields and a low recovery well way out in the sticks. We had to have water hauled in to fill the ponds. So yes, I know how special farmers are. It’s a hard life, but a good one.
Sometimes I miss it.
The small farmer is becoming a thing of the past, and that makes me sad.

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- hillbillyinny
  Posted on February 4, 2013 at 3:22am
  Makes me sad too, buy more, it is very dangerous!
  
  Buy your food close and from a small farmer when you can. You’ll help the farmer and know exactly what you are getting and probably get more and a better product for your money.
  
  Factory farming is a disaster waiting to happen, but the USDA is charged with making sure that CHEAP FOOD is produced and available, and lots of it for all the obese people and those who have more money than sense out there who must have what they want when they want it even if it IS “out of season.”
  
  Again, we farmers get it!
  
  Report this comment
AmericaMustBeFree
Posted on February 4, 2013 at 12:33am
I miss the voice of Paul Harvey… “If I were the devil” is a good one for our times and what we are facing!
In our house we bless the food and the hands that prepared it and then we go a step further.. we ask God to bless those who grew it or raised it.. for we to often forget the men and women who give us our bounty when we do not grow it ourselves.

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RDMercer
Posted on February 4, 2013 at 12:28am
Best ad of the entire night. But then they had to make me sick at my stomach with the Korean Eric Cartmen sob. I hope Wonderful Pistachios stock tanks over that bs ad.

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wowjustwow
Posted on February 4, 2013 at 12:28am
Sorry, Zipit. I am from the northeast…there is a LOT of money in the northeast and a LOT of liberals…and they support organic farming. I don’t envision any liberals I know running around Walmart in stretchy pants…where are these liberals you are referring to? This crazy talk about free phones is so old. Liberals are usually college-educated and self-supporting. Snap out of it.

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- DieHippieDie
  Posted on February 4, 2013 at 2:40pm
  actually wow, liberals are usually NOT self supporting….they are usually on welfare or have a government job…you will agree with me that having a government job is being supported by the taxpayers right? i see youre one of those nasty libs who hates walmart….you are southparks dream….dont you get tired of being made fun of by them? stupid hippie
  
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hcartexas
Posted on February 4, 2013 at 12:25am
Neidermeyer…. so all those 14 hour days that I spent as a kid, working in the hot azz Oklahoma sun, while wearing worn out, second hand clothes, were all for outrageous profit? My Dad (farmer) never bought a new pickup, or tractor, or bailer, or disc, or plow, or anything for that matter. We fixed it, seemed like everyday, cause it always broke, when you needed it most. We rained sweat, blood, and tears, sweat in the summer with searing heat, blood, in Taxes, loss of livestock, and our own on a daily basis when we skinned ourselves on some damned thing. And Tears, for lack of rain, too much rain, rain in the wrong place, rain all at once, or rain that rained too hard, or came down as sleet, hail, or some combination of the two. We did all of this, with no salary, no gurantess, and certainly no damned government money. We never went without, but we never ate out either. My Dad was a Farmer, so was I, and we did it because we loved it, not for money.

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- txannie
  Posted on February 5, 2013 at 11:48am
  Too many people are clueless on what it takes or how much it cost to be a farmer today (or even yesterday for that matter). I can see hunger in the land soon when I read the utter ignorance of some of these posts. Thank you for your work and your family’s dedication to the land and feeding others. Farmers are very under-appreciated…until the clueless get hungry and realize they don’t know diddly about how to grow anything for the family to eat.
  
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liltexasgal
Posted on February 4, 2013 at 12:25am
God formed us from the dust of the earth so I reckon God was a farmer too.

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MNYukon
Posted on February 4, 2013 at 12:23am
Wonderful ad. America started as a nation of farmers. Brings us back to reality rather than all of the sexuality that so many companies think they need to sell their products to the immoral masses.

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wowjustwow
Posted on February 4, 2013 at 12:23am
Hey Smokey, Hoover (Republican) started farm subsidies. LIBERALS buy organic. Does anyone on this site have any education at all. I don’t mean to be rude, but I’ve never encountered a less knowledgeable base on any site. What you’re saying is opposite of truth. Farm subsidies – started by republicans. Monsanto – backed by republicans. Get it???

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- wellright
  Posted on February 4, 2013 at 12:29am
  Yep Hoover started subsidies and FDR kept them going and then killed millions of head of cattle and pigs to keep the prices up, Do you always skip the part where dems have controlled congress most of the past 65 years
  
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- wellright
  Posted on February 4, 2013 at 12:32am
  WOW says “I don’t mean to be rude,” yes , you do. It’s a required part of being Liberal.
  
  Report this comment
- wowjustwow
  Posted on February 4, 2013 at 12:43am
  Wellright, there again. No facts…just personal assumptions (your second response). Doesn’t anyone on here have the ability to have DISCOURSE?! It’s a discussion ABOUT something. It hardly ever happens here. It’s 90% nonsense-based insults. I find it fascinating – absolutely fascinating.
  
  Report this comment
- wellright
  Posted on February 4, 2013 at 11:21am
  FACT, under FDR millions of HEALTHY animals were slaughtered to hold up the prices.The Agricultural Adjustment Act of 1933 put into motion the slaughter of millions of healthy pig and pregnant sows, and plowing under of wheat corn cotton etc.[ my apologies for including cattle] This at a time when millions of Americans were starving. (Can you say depression).
  My point, and one that is hard for many Dems and Repubs to come to grips with , is that politicians are a special class of criminal.
  Congress is a criminal enterprise that ensures it’s own safety by excluding itself from the laws it makes.
  You said the R’s made farm subsidies a reality, I said yup , they did, and the D’s ain’t doing nothing to change it. Been almost a hundred years since Hoover. You’re telling me that in all that time The D’s couldn’t get a farm bill without subsidies, or didn’t want to. I’m saying it’s a politician problem.
  
  Whenever a man casts a longing eye on them (political office) a rottenness begins in his conduct. Thomas Jefferson (in a letter to Tench Coxe PA representative to the Constitutional Convention)
  
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Lone Ranger
Posted on February 4, 2013 at 12:19am
I await the atheist boycott of Dodge.

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Justreality4us
Posted on February 4, 2013 at 12:18am
Great ad! No one had to act like something they were not to get attention. Paul Harvey’s words are clearer today than even when he originally said them.

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banjarmon
Posted on February 4, 2013 at 12:15am
@ neidermeyer

You have just insulted MY Grandfather, Three of my Uncles and MY Dad. My Dad is 88 and in a nursing home and HE, sir, could still work circles around you and 88% of other people too. Sadly he lost the farm because of the EPA and taxes. Because of that he is a broken man…That my fellow blaze men is why I am so conservative!

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princesssdaw25
Posted on February 4, 2013 at 12:11am
After that commercial, we just couldn’t watch the rest..It was awesome!

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Big Book Harry
Posted on February 4, 2013 at 12:08am
Well neidermeyer you must be a troll because nobody can be that ignorant or stupid…well which is it?

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pissantno.10
Posted on February 4, 2013 at 12:05am
it is so sad to see some many people miss the whole point. oh its the farmer, you dimwits it what every one did back when we had morals. a saudi man rapes his 5 year old daughter then kills here because she is no no longer a virgin. and thats just fine with some of you people . i fell sorry for you

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Flag Raiser
Posted on February 4, 2013 at 12:03am
It sure did ROCK. I miss Paul Harvey’s rest of the story and his common sense.

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Jas0n
Posted on February 4, 2013 at 12:01am
I’ve been driving Dodge trucks since 83 and I’ve always been proud of them. Great commercial guys guys and gals, I teared up.

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- wellright
  Posted on February 4, 2013 at 12:20am
  Bought my first dodge truck in ’69 after got out of service. 1967 Power wagon Slant six 225 . Slow as all get out, but it would crawl up a wall. Bought my last dodge in 1997, a ’97 ram. loved it , but when they took the bailout, I quit ‘em. I’ll go ford now.
  
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lessoneleg
Posted on February 4, 2013 at 12:00am
It worked because it was real. And yes farmers do drive Dodge trucks, so we could identify with both, farmers and trucks. Good commercial, and well presented.

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