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Restaurant Employee on ‘Undercover Boss’ Show Admits He Hates Customers, Gets Immediately Fired

Feb. 5, 2013 12:29pm Becket Adams

Boston Market Employee in Duluth, Ga., Gripes to the Wrong Employee, Loses Job Immediately

Screen grab.

Let this be a lesson: Even if you believe it, even if you don’t like customers, keep it professional and keep it to yourself.

During a taping of the CBS hit show “Undercover Boss,” a reality program where top execs and CEOs go undercover to see what it’s like to work for their company, a supervisor at a Duluth, Ga., Boston Market decided to tell his “co-worker” all about his deep-seated hatred of customers.

But here’s the thing: His “co-worker” turned out to be Sara Bittorf, Chief Brand Officer of Boston Market. As you can imagine, the exchange between the supervisor, Ronnie, and Bittorf didn’t end well.

Posing as waitress named Rachel Rand who was being filmed in a reality show for a chance to open her own diner, Bittorf in an episode that aired on Feb. 1 was sent to do recon on that particular Boston Market by the company’s CEO.

Everything went well enough as she moved from training session to training session, but things quickly unraveled as Ronnie continually laid into the restaurant’s customers.

Sara Bittorf. (Courtesy “Undercover Boss”/CBS/Studio Lambert).

“I literally hate customers more than anything in the entire world. I hate them so much,” he told Bittorf.

“They’re terrible. It’s all about them all the time and they demand everything,’ he continued, adding that he has to “suffer through” days serving customers.

Now before anyone jumps to his defense, keep in mind he knows full well that there are cameras recording his every word and that he was told he was being filmed for a reality show about diners. CBS’ “Undercover Boss” or not, should he not have understood that his comments would be heard by more than just his supposed “co-worker” and that they would reflect poorly on the company?

Unsurprisingly, Bittorf was incensed at Ronnie’s complaining.

“My job’s on the line. Here I am a representative of this brand and this is what happens. It can’t happen on my watch,” she said after excusing herself from the training session.

“I can’t have someone who just told me that they hate customers more than anything in the world serving our guests. That’s the complete antithesis of what we stand for,” she adds.

Bittorf. (Screen grab).

She decided to reveal her identity and had it out with Ronnie.

“Without the guests in there, we don’t have a business and you don’t have a paycheck,” she told him.

But although he looked surprise to learn that she was a company executive, Ronnie didn’t seem to agree with her that his comments were out of line.

“I would tell them my attitude would change but I didn’t think it was that terrible,” he said. “It’s not wrong of me to hate people.”

“They don’t know I’m saying it so it’s not that big a deal but now this giant lady of Boston Market knows what’s going on, that’s just not fair,” he added.

Ronnie and Bittorf. (Courtesy “Undercover Boss”/CBS/Studio Lambert).

After consulting with the branch manager, it was decided that it’d be best for the company to part ways with the customer-hating employee.

The firing was a first for the CBS reality series. You can watch below:

Follow Becket Adams (@BecketAdaams) on Twitter

(H/T: Daily Mail). Featured image screen grab.

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Comments (323)

The Realist
Posted on February 5, 2013 at 1:18pm
Now if this was Panera Bread (at least the unlimited supply of elitist snobs that frequent my state locations) I might agree with him, but you still keep that to yourself.

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- RANGER1965
  Posted on February 5, 2013 at 1:40pm
  This is a good lesson.
  
  There are plenty of people that don’t play well with others. Whatever the reason, personality, upbringing, they are just not cut out to deal with the public on a daily basis.
  
  His lack of professionalism was idiotic, but it got him out of a job that he hated, and the company got rid of an employee that was eventually going to hurt them.
  
  Now if the young man is smart, he will look into fields where he doesn’t interact with the public, and Boston Market can hire a people person.
  
  Report this comment
- OUTRIDER WRITER
  Posted on February 5, 2013 at 7:43pm
  @RANGER1965
  I suspect that parental upbringing is partly to blame for the fact that some people totally fail to see “the man in the mirror” or realize that the spoken word cannot be retrieved and shoved back into one’s mouth.
  Just speculating, but I’m willing to bet that this child (young adult) was never “smacked ‘side the head” when he made an inappropriate comment, gesture, smirk, rolling of his eyes, or presented himself in the wrong attire for a function. Laziness on the part of Mom or Dad that ignored him rather than teach/discipline him.
  Now, here he is an adult in a business world that weighs his statements and performance. Should he leave public service (and I hope he does), he’ll still wind up in a job where he stays on the bottom rung of the ladder. And, of course, he won’t ever “get it.” Quite sad.
  
  Report this comment
- americangrammy
  Posted on February 6, 2013 at 8:12am
  @ranger
  You Sir are exactly right. Many years ago I decided to take a battery of tests to see what types of work I was best suited for. At the time I was an unhappy nurse looking for another career. The tests opened my eyes to the fact that I am not a “people person” and should work in a job that was more technical and challenging. I went back to college, got a different degree and spent many happy years employed as an information systems manager.
  So, this young man should look into a career that does not involve “serving” anyone. You never know, he might just grow up and find his place in the world.
  And he won’t have to live with hatred in his heart.
  
  Report this comment
- Xyskalla
  Posted on February 6, 2013 at 9:03am
  @americangrammy
  I don’t think so. He hates because he’s a hater, not because he’s in a service job. I am not a “people person” and I’m in a service profession, but I don’t hate my customers.
  
  Report this comment
- RANGER1965
  Posted on February 6, 2013 at 9:33am
  @XYSKALLA
  
  Maybe, maybe not. You’re speculating because you don’t like the guy.
  
  What we do know is he doesn’t work with people very well, and he’s unhappy in his job. This firing is likely one of the best things that ever happened for him, and it also helped out Boston Market.
  
  Positive all around.
  
  Report this comment
- Xyskalla
  Posted on February 6, 2013 at 9:49am
  No, I’m not speculating. Haters hate, that’s what they do. People who aren’t haters don’t do that. Changing your scenery doesn’t change what you are.
  
  Report this comment
CT88
Posted on February 5, 2013 at 1:17pm
You know there’s stupid and there is felony stupid and I am sure that wiggler is afflicted by the latter.

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- NotAConstituencyGroup
  Posted on February 5, 2013 at 2:29pm
  I was just thinking that his lack of empathy suggests there is a good chance that we will be reading a story about him being involved in a shooting at some point “because someone else was thinking more about themselves than they were of him so he had to do something about it”.
  
  Report this comment
- Paul -Indiana
  Posted on February 5, 2013 at 8:06pm
  Another low-information obama voter.
  
  Report this comment
omgfolks
Posted on February 5, 2013 at 1:14pm
This young man is average in his belief. I see these young people today and they ooze selfishness and the lack of personal integrity. They do no know what sacrifice is, the pemise of starting at the bottom and working your way to the top. This young man shows how little he cares for humanity with comments like he was making. If I were his employer I would not fire him. I would hand him a mop and a bucket and his job would be to clean and mop bathrooms and floors his entire shift, day after day he would do nothing but pick up trash and wash floors. When he complained I would add in him doing the outside of the building and th dumpster areas and make them spotless too. I would get him to quit and then laugh at him for being too stupid to know what happened.

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- Capt_Gregg
  Posted on February 5, 2013 at 1:40pm
  Where was the manager of that restaurant? Methinks Ms. Bittorf needs to have a long talk with him/her. If the kid was that open to someone he had just met, and in front of a camera at that, I’m pretty sure he had voiced his opinions to others in the workplace. A competent manager would have been aware of his attitude, and he would have already been long gone.
  
  Report this comment
- RDavis49
  Posted on February 5, 2013 at 1:41pm
  Wow…… you sound like my Drill Sergeant during basic training in 1968…. It worked to change my attitude, AND FAST…
  
  Report this comment
- Dismayed Veteran
  Posted on February 5, 2013 at 2:33pm
  Nah, Capt Gregg was my TAC Officer in 1969.
  
  Report this comment
- LivingInGodsGrace
  Posted on February 5, 2013 at 6:57pm
  Love it!!
  
  Report this comment
jackact
Posted on February 5, 2013 at 1:10pm
Federal government is hiring.
Big time!
This schmuck would fit right in.

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- Anonymous T. Irrelevant
  Posted on February 5, 2013 at 1:19pm
  Yes, with the TSA.
  
  Report this comment
- Darmok and Jalad at Tanagra
  Posted on February 5, 2013 at 1:59pm
  They could put him in the body cavity check line at the Airport, yes, he would fit right in at TSA. TSA hates their customers and their “Customers” hate them.
  
  Report this comment
- prage2001
  Posted on February 5, 2013 at 5:20pm
  I heard Obama was having a hard time filling positions on the “Death Panel”. This guy seems like a perfect fit.
  
  Report this comment
Postiche
Posted on February 5, 2013 at 1:09pm
I hear alot of self loathing there, obviously because he’s a…. well you know.

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Tickdog
Posted on February 5, 2013 at 1:08pm
lol!

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Gladileftcalifornia
Posted on February 5, 2013 at 1:02pm
Too funny. What a dope.

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- desertspeaks
  Posted on February 5, 2013 at 1:31pm
  and you know damn well when it comes to being a customer, this waste of skin is the ultimate high maintenance customer who will bi*ch at the drop of a hat if the service isn’t perfect when he’s on the other side of the counter!!!
  
  Report this comment
- RJJinGadsden
  Posted on February 5, 2013 at 1:34pm
  GLADILEFTCALIFORNIA, Danged if don’t like you site name. I often praise the fact that my parents left California in the mid ’50s. I still have some whacked out relatives out there.
  
  Report this comment
- Anonymous T. Irrelevant
  Posted on February 5, 2013 at 3:02pm
  Hi RJJ,
  I have a few, myself, in Santa Barbara.
  
  Report this comment
- Winedude
  Posted on February 5, 2013 at 11:23pm
  @ GLADILEFTCALIFORNIA: I have to agree…a total idiot. My wife enjoys “Undercover Boss” and sometimes I watch it myself. I happened to be watching and saw this fool. We both stared at each other as this clown just opened his mouth and deeply inserted his foot. Might I add that since you seem to be very glad that you left California, I’m quite happy that a closed-minded soul like yourself is no longer a resident here.
  
  Report this comment
joeslick
Posted on February 5, 2013 at 1:00pm
Toyota…you asked for it, you got it.

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jp2feminist
Posted on February 5, 2013 at 1:00pm
It kind of reminded me of how Obama feels about 53 percent of this country.

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- RDavis49
  Posted on February 5, 2013 at 1:41pm
  Right on……………………
  
  Report this comment
Dumb_White_Guy
Posted on February 5, 2013 at 12:58pm
Don’t you realize these “reality” shows are 95% fake or staged? That’s obviously what happened here.

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- GardenoftheGods
  Posted on February 5, 2013 at 1:39pm
  I watched this particular episode & I can tell you; this was NOT faked…this kid was so full of himself and so full of loathing for kids & old people in particular…it was just disgusting to hear the hate that came out of his mouth without prodding. He truly HATES customers because they wanted their food prepared to the customers’ wishes…he thought HE knew what was best for them; and they were just there to mess with his day! If this is today’s youth, we are screwed!
  
  Report this comment
- RDavis49
  Posted on February 5, 2013 at 1:46pm
  And you’re proof to offer us is???????? No body believes you kind of people.
  
  Report this comment
- jeremymy
  Posted on February 5, 2013 at 2:32pm
  Looked staged to me too. The guy knew the cameras were rolling and that it would eventually end up on some kind of network. Perhaps a reenactment of something that took place behind the scenes.
  
  Report this comment
- frust@ted
  Posted on February 5, 2013 at 7:27pm
  You are right many of these shows are scripted, but i don’t know about this one I’m 50/50.
  
  Look out what young kids will post on their facebook account, completly oblivious that someone may actually read it and that it may have consequences.
  
  Also I think an employee like this paints your brand in a negativly her firing the employee won’t change that.
  
  Now it’s posible that the producers found a disgruntled employee and paid him a few extra bucks on the side to really lay it on, without the CEO knowing.
  
  Report this comment
- Xyskalla
  Posted on February 6, 2013 at 9:36am
  Why would Boston Market agree to staging something like this? It looks bad for them when an employee continually insults and denigrates customers, even if they do fire him.
  
  @jeremymy
  I know, he could see the cameras. But remember that he grew up in a world where practically everything ends up on a reality show or on YouTube, Facebook, or one of dozens of other mass-broadcast places. He grew up being used to the cameras being on everything, so cameras being there wouldn’t necessarily phase him. People post their worst moments on Facebook or YouTube all the time and don’t even think about the consequences. I think we can all think of at least a few incidents where someone got fired or arrested because of something they posted online.
  
  Report this comment
- yiska8
  Posted on February 6, 2013 at 3:03pm
  Seems like he acted this way because he thought he was on a reality show. Maybe he thought he’d get a show of his own. What a loser. At least Boston Market will save money on food, since this guy has been grazing on their product for some time. Good riddens, Ronnie and good luck in Hollywood since we all know he’ll be following “his dreams” now. I hope he doesn’t end up working as a male escort on Sunset Strip. He doesn’t really have the “people skills” for that profession either.
  
  Report this comment
- checkingbothsides
  Posted on February 6, 2013 at 6:39pm
  Not to mention the fact that he surely had to sign a release to actually allow this on TV. He knew what he was doing. If he didn’t he’s an idiot. How do you say stuff like that and NOT figure out your employers will find out?
  
  Report this comment
jocko
Posted on February 5, 2013 at 12:53pm
Sounds like a prime candidate for government job… motor vehicle, tax assessor, HHS, social worker?

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- RetUSAFVet
  Posted on February 5, 2013 at 3:32pm
  president, vice president, sec of state, treasurary sec and the list goes on.
  
  Report this comment
American_Made
Posted on February 5, 2013 at 12:52pm
Yup, No work ethic, no loyalty for being given a job. It is all about me and nothing is my fault. The Democrat slogan.

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heartitorleaveit
Posted on February 5, 2013 at 12:51pm
Typical Millenial

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- Displacedsoutherner
  Posted on February 5, 2013 at 2:18pm
  Heart,
  
  No, typical EMPLOYEE. The average employee is convinced that the boss generates money in his office with which to pay them. Customers are a nuisance.
  
  Anyone who has owned a business understands that the only money you have is the money the customers willingly give you, employees, especially younger, ones simply don’t get that fact of life.
  
  Unions take it a step further and convince their members that the money in their pay checks is generated by the union, completely independent of the company for whom they pretend they don’t work or the customers about whom they care nothing.
  
  Report this comment
PK_SEA
Posted on February 5, 2013 at 12:50pm
Way to go Gen Y. Poster boy for winning all those participation trophies and being told you are the most special person on the planet.

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- Gonzo
  Posted on February 5, 2013 at 12:53pm
  He probably drove to work in the 2012 BMW Mom and Dad bought for him.
  
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- Zipit
  Posted on February 5, 2013 at 12:59pm
  Nail on the head PK! This guy will most likely end up being a drain on society his entire life! If not a mass murderer… I can’t imagine anyone in their right mind “not” firing this twerp!
  
  Report this comment
CatB
Posted on February 5, 2013 at 12:46pm
Let me guess .. public school education with years and years of building up his high “esteem” … of himself .. not others. Hopefully some real life will kick him in the ****.

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fingerprintguy
Posted on February 5, 2013 at 12:45pm
I watched that episode. At the end it said he was going to work in a local beauty salon. If he thinks customers at Boston Market are bad, he’s in for a rude awakening in a beauty salon.

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- CatB
  Posted on February 5, 2013 at 12:53pm
  Guess that explains the pink shirt. Oh yea .. this will not end well for him …. then again he will get a REAL EDUCATION in a salon.
  
  Report this comment
Popp40
Posted on February 5, 2013 at 12:45pm
When will a lawyer jump in and bring a lawsuit against Boston Market for firing him….or better yet when will ACLU jump in and sue because of his firing?

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- devildogger
  Posted on February 5, 2013 at 3:38pm
  Depends if the pimply faced kid lives in a right to work state.
  
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BODYBAG
Posted on February 5, 2013 at 12:43pm
LMAO
Based on my experience with Boston Market MOST of their employees have this attitude.
Which is why they SUCK. Once upon a time it was a decent place. Not for years now.

These young idiots are becoming tomorrow’s citizens. Hating seniors, hating kids, hating
consumers.

Welcome to ObamaNation

Let’s say this kid is 18 years old. Barry has been King since he was 13. So everything about
the working world he has learned under the reign of King Barry.

Sad

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- woodyee
  Posted on February 5, 2013 at 12:58pm
  Why do I get the impression that Tubby-Wan-Kenobi is one customer short of an all-out assault?
  
  Report this comment
- RDavis49
  Posted on February 5, 2013 at 1:50pm
  Based on my 42 years of experience in dealing with people, it’s my observation that often, but not always, the employee’s attitude if a reflection of his/her managers attitude/leadership.
  
  Report this comment
- Ghenkis_Khan
  Posted on February 5, 2013 at 9:13pm
  RDavis, Show me a poor team and I will show you a poor leader. I have to agree the manager must not be doing their job if they are unaware of this person’s behavior.
  
  Report this comment
paperpushermj
Posted on February 5, 2013 at 12:43pm
Unfortunately to many of todays young workers think their sh.It doesn’t stink. They come in with I’m the greatest and you owe me a job that exceeds every bit of what I want.

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- PK_SEA
  Posted on February 5, 2013 at 12:51pm
  I agree with you 100%. It is VERY common for 20 somethings in the workplace.
  
  Report this comment
- grimmster
  Posted on February 5, 2013 at 1:21pm
  @Paper.
  Its ironic too, that these young people are always,and i mean always spouting “dont hate”.Guess he learned the hard way that, sometimes you’re the bug,other times you’re the windshield.Unless he goes to work in a geriatric ward,every young person out there will remember him, and not likely hire him……
  
  Report this comment
- Anonymous T. Irrelevant
  Posted on February 5, 2013 at 1:22pm
  And don’t forget the “I should be paid a manager’s salary starting out.”
  
  Report this comment
WillG
Posted on February 5, 2013 at 12:43pm
Moron.

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afishfarted
Posted on February 5, 2013 at 12:41pm
Ya just can’t fix STUPID !!! or is it now pollitically incorrect to say someone is stupid?

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- Anonymous T. Irrelevant
  Posted on February 5, 2013 at 1:21pm
  Intellectually challenged.
  
  Report this comment
- American Soldier (Separated)
  Posted on February 5, 2013 at 2:09pm
  You can say that. Just don’t quote the bible around these conservatives!
  
  Report this comment
term limits for congress
Posted on February 5, 2013 at 12:40pm
We should send a private citizen into the White House and use the same logic to fire barry. Undercover Boss/Citizen.

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Trapper20
Posted on February 5, 2013 at 12:40pm
Good luck on that next job, kid.

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Supah_Patriot
Posted on February 5, 2013 at 12:39pm
Wow, a great article about a reality TV show. How appropriate!

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- Zipit
  Posted on February 5, 2013 at 1:17pm
  If someone asked me to describe you, Supah, I would guess that you both look, and act just like this guy! LOSER!!!
  
  Report this comment
UBETHECHANGE
Posted on February 5, 2013 at 12:37pm
This guy is a candidate for carrying out a mass shooting. Praying for his dead soul.

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- BODYBAG
  Posted on February 5, 2013 at 12:44pm
  I thought that too.
  ObamaNation bot
  
  Report this comment
- Popp40
  Posted on February 5, 2013 at 12:46pm
  Yea but now when he comes back into a Boston Market and shoots the place up, he won’t be held accountable for his actions…..instead they will go after CEO because they will say it was her fault for firing him.
  
  Report this comment
- Popp40
  Posted on February 5, 2013 at 12:54pm
  and lets not forget…it would be the gun’s fault as well…..
  
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- dont_drive_slow_in_the_left_lane_obliviot
  Posted on February 5, 2013 at 2:11pm
  that’s what i’m thinking. watch out for this no conscience nancy boy.
  
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