No, really, according to The Gunn Report, which tracks advertising awards, this 2011 commercial for French premium pay channel Canal+, titled “The Bear,” is the most awarded ad in the history of the report.
And you know what? Although we can dispute whether it really deserves all those awards, we have to agree that the ad, produced by BETC, Paris, deserves respect.
It’s creative, well put together, funny, and – most importantly — entertaining [mild language warning]:
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Featured image screen grab.