(Photo: GoDaddy/YouTube)
Even if you didn’t watch the Super Bowl, chances are you’ve heard of GoDaddy’s “smart meets sexy” commercial featuring an unbelievably uncomfortable make-out session between Israeli supermodel Bar Refaeli and nerdy actor Jesse Heiman.
It was almost universally disliked, coming in dead last on USA Today’s “Ad Meter” results and earning comments like, “I don’t care who wins the game. I just don’t want to see that commercial again, ever.”
But odds are you’ll be seeing more commercials like it, since GoDaddy says it helped them achieve their best day of sales ever.
The Internet’s “largest hosting and domain registration provider” told Mashable:
- Hosting sales jumped 45%.
- Dot-com domain sales rose 40%.
- New mobile customers increased by 35%.
- The company added 10,000 customers in total.
Not only that, Heiman says his dating life has really taken off– though that’s not really all that surprising.
He told TMZ: “I’ve actually had guys tweet me that they wish they were me, and girls tweet me saying they wish they were [Bar Refaeli]…”
He’s also had a couple of real-life girls ask him for pictures.
GoDaddy says the two shot the take 45 times before they could get it right, and two other proposed versions of the commercial were rejected by CBS for being too indecent.
(H/T: Business Insider)
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Comments (46)
Priscilla King
Feb. 6, 2013 at 1:25pmReaders take warning: One member of my web site had a GoDaddy account for about a year, five years ago. It NEVER worked. Occasionally pages looked the way they were meant to look from her computer, but they were never accessible from other computers. And now Google is using her defunct GoDaddy as an excuse not to “monetize” my web site. DON’T GO WITH GODADDY.
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MisterSarcastic
Feb. 6, 2013 at 12:45pmIf that did generate their best day ever it shows just how sick the American public has become.
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Guitar Master
Feb. 6, 2013 at 12:02pmzzzzzzzzzzzzzzzzzzzzzz
From THE REPORTER
zzzzzzzzzzzzzzzzzzzzzz
All of you have to realize that they are advertising to a completely brain-dead, drug and alcohol addicted public. Once you understand that, the ad makes perfect sense.
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sillyfreshness
Feb. 6, 2013 at 12:15pmAnother example of sheeple falling for a corporate ad. The Super Bowl is corporatism at its worst. Corporatism is not capitalism. In corporatism you have a few companies buying up their competition to become bigger and bigger and preventing more competitors from entering the market. Most of these PC corporations are a microcosm of a dictatorship with their “diversity” and other affirmative action programs.
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The_Cabrito_Goat
Feb. 6, 2013 at 12:50pmNo, this stuck in the minds of people (SEARED in the minds of people) which is why it worked.
The ad worked because the people were of sound mind to be disturbed,
not because they were of unsound minds.
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Kaoscontrol
Feb. 6, 2013 at 1:02pmI don’t trust “Go Daddy’s” claim that the ad brought them success. It sounds like a load of “end justify’s the means” crap to say their numbers are up. The truth isn’t important… I can do whatever I want so long as I claim victory afterwards?? Funny, I suspect this was the same strategy used by the Democrats in a recent election…
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SLOWBIDEN
Feb. 6, 2013 at 11:55amDon’t they know kids were watching that crap
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Soul Leister
Feb. 6, 2013 at 11:21amLet me get this straight, they got 10,000 new customers (and that is a 40% increase), means they only had 25,000 customers… but can afford superbowl commercial air prices… someone is grossly overpaying for godaddy’s grossly overpriced product…
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Soul Leister
Feb. 6, 2013 at 11:18amLike my friend Jerry (seinfeld) said, “Newman!”
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Bullitt2008
Feb. 6, 2013 at 11:35amMore like David Lynch’s “Eraserhead.”
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semihardrock
Feb. 6, 2013 at 10:56amIt’s funny how things that make you sick to your stomach actually get votes in this Country……NO SURPRISE!
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The_Jerk
Feb. 6, 2013 at 11:14amSo “they” say.
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BrerRabbit
Feb. 6, 2013 at 10:19amI have over 25 different products with them. I am closing my account and finding a company that has some values which are not repulsive.
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GoodStuff
Feb. 6, 2013 at 1:26pmTry Hostgator. So much better than GoDaddy.
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lembrandt
Feb. 6, 2013 at 10:16am…never dealing with Go Daddy again after that ad…
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1WhoQuestions
Feb. 6, 2013 at 10:10amSad that the worst ad of the SuperBowl led to so much business. 5 – 10 seconds too long, especially on the back end.
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davidwjohnson
Feb. 6, 2013 at 9:57amI can see why it took 45 takes. Jesse realized this is the closest he’s ever going to get making out with a woman.
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battles
Feb. 6, 2013 at 9:48amGoDaddy has had some problems in the past, some still remaining. The biggest problem was supposed to be with a users ability to move their web name elsewhere.
6 Reasons Why You Should Avoid GoDaddy
http://www.authormedia.com/2010/05/18/6-reasons-authors-should-avoid-godaddy/
Two Hosting Providers to Completely Avoid: GoDaddy and Network Solutions
http://www.holisticwebmedia.com/2011/07/04/worst-web-hosting-providers-and-domain-registrars/
Pitfalls To Avoid When Transferring Your Domain From GoDaddy
http://iwantmyname.com/blog/2013/01/pitfalls-to-avoid-when-transferring-your-domain-from-godaddy.html
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Ditto Head
Feb. 6, 2013 at 10:15amThat’s BS. GoDaddy is king.
I moved my domains from GoDaddy in 2011 to a different webhost. I had zero problem. The new webhost (whom I won’t mention by name, but you have probably heard of them) can’t hold a candle to GoDaddy’s prices or service. I should have never moved, and as soon as my two-year hosting plan is up, I’m going back to GoDaddy asap. I don’t work for them. Just think their products are superior.
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GoodStuff
Feb. 6, 2013 at 1:28pm“Ditto Head”
Clearly you haven’t been with Godaddy long enough to see how crappy they really are. I was, that’s why I dropped em for good.
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LadyLibertykicksASS
Feb. 6, 2013 at 9:39amYUCKY……. eeeeeeewwwwwww!!!!!!
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mrja
Feb. 6, 2013 at 9:36amewww, she kissed Newman! gross
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searching for the Truth
Feb. 6, 2013 at 9:34amHe’ll be made Honorary President in his club for lifetime.
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Warren28
Feb. 6, 2013 at 8:59amI don’t buy that their sales spiked 40% in one day. They’ve been around, and have been advertising, long enough where people that are in the market for their service know them. A spike like that…no way.
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AUsername
Feb. 6, 2013 at 8:58amnext superbowl they will be doing it in bed.
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The-Monk
Feb. 6, 2013 at 9:12amAUsername
“next superbowl they will be doing it in bed.”
And you will still be playing with your Bruce Lee photos… troll.
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The-Monk
Feb. 6, 2013 at 8:54am“Would You Believe GoDaddy’s ‘Make-Out’ Ad Led to Its Best Sales Day Ever?”
No… that ad was enough to have me cancel my Go (away) Daddy account.
B-Bye GoDaddy…
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media-bias-steals-elections
Feb. 6, 2013 at 8:48amCan you imagine how the profit margin on budget hosting for 10,000 customers even came close to paying for that advertising spot?
You call that a success?
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Eastinfection
Feb. 6, 2013 at 8:47amWas that “It’s Pat” from SNL?
http://www.youtube.com/watch?v=VwT1kp0C3Ss
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ColoradoMaverick
Feb. 6, 2013 at 8:42amThat commercial made be almost barf in my mouth!
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biohazard23
Feb. 6, 2013 at 8:42amEwwww. Just…. ewww….
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momrules
Feb. 6, 2013 at 8:54amIn full agreement Bio. I saw it once and that was enough for me. They need to make mute buttons of stronger stuff, mine is almost worn to a nub.
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moreteaplease
Feb. 6, 2013 at 8:38amI thought it was totally stupid and immature advertising.
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shorelineliz
Feb. 6, 2013 at 8:37amThis ad was nothing short of gross, gag me and pass the puke bucket. That Go Daddy is receiving more sales attests to the uneducated, moronic, idiotic and low class America that is becoming the norm.
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Gonzo
Feb. 6, 2013 at 8:33amThey should just stick with Danika Patrick.
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Ditto Head
Feb. 6, 2013 at 10:21amOh, I’m sure he got a piece of Danica, too.
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