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You Knew This Would Happen: Poland Spring Water Releases Response to Rubio Speech

Feb. 14, 2013 9:18am Liz Klimas

You might have enjoyed a bottle of Poland Spring or two in your day, but Florida Sen. Marco Rubio really put the natural spring water brand on the map Tuesday night with his infamous water break during his response to President Barack Obama’s State of the Union address.

Poland Spring has responded to its cameo role with this:

Poland Spring Responds to Attention It Received After Sen. Marco Rubio Takes a Sip During SOTU Rebuttal

(Image: Poland Spring Facebook)

The spokesperson for Nestle Waters, which distributes the Maine-based water product, Jane Lazgin said to The Hill, “Everyone gets thirsty and we’re really glad Poland Spring was close at hand.”

Poland Spring became a Twitter meme after Rubio’s sip. Here are some of the tweets that have come out in the Poland Spring conversation since:

I’ve always thought Poland Spring had a “metallic” taste to it. Anyone else?

— Michael Moore (@MMFlint) February 14, 2013

And may God bless Poland Spring.

— John Podhoretz (@jpodhoretz) February 13, 2013

BOOM Poland Spring

— James Poulos (@jamespoulos) February 13, 2013

“This Republican response is brought to you by Poland Spring water. Clear, refreshing. Pick up a bottle today.”

— West Wing Reports (@WestWingReport) February 13, 2013

Although the unexpected promotion was welcome, Lazgin told NBC News she is not sure if it will result in a sales bump for the product. Some think Poland Spring might have been too late with its response though to capitalize on its 15 minutes of free fame. Here’s more on that from the Wall Street Journal’s MarketWatch and marketing manager of Impact Branding & Design John Bonini:

Poland Spring, a subsidiary of Nestlé (US:NSRGY) (CH:NESN), could have also seen a direct bump of $3 million in sales, a small but not insignificant amount in its overall sales, Bonini estimates, calling it a social-media failure. “With consumer products, it’s all about getting the name stuck in your head like the song you heard on the radio,” he says. The way to do that, he says, was to send a public tweet in the heat of the moment. The company’s Twitter account @PolandSpringWtr (link) has seen nothing but tumbleweed since July 2010, when it tweeted: “Find out what we are doing to help preserve our national parks!”

Now there’s one last place we’ll have to wait and see if the Poland Spring meme will make it: Saturday Night Live. Let’s see if they pick it up.

In case you missed Poland Spring’s small role in Rubio’s rebuttal to the SOTU address, check it out here:

–

Related:

(H/T: Business Insider)

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Comments (59)

GuruMeditation
Posted on February 14, 2013 at 3:14pm
This is so ridiculous you have to laugh:

http://www.foxnews.com/politics/2013/02/14/cnn-teases-rubio-segment-by-asking-if-water-swig-is-career-ender/

Hahahaha!

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- KeystoneState
  Posted on February 14, 2013 at 8:00pm
  Yeah I get the “plug” Blaze! Are you happy now following the main stream’s story-line? Focus on the water thing and not the substance! Hope your proud! Way to go!
  
  Report this comment
Bernard Gui
Posted on February 14, 2013 at 1:54pm
Poland Spring’s new product….instant water…just add water and drink.
(I’m Polish)

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PerryB
Posted on February 14, 2013 at 1:52pm
The left’s attack on Rubio is nothing but RACIAL CODE for *******!
I think they’re implying that he swam over here so he’s not qualified to be Senator.

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ghostsouls
Posted on February 14, 2013 at 1:23pm
OMG so what he drank some water…. what is wrong with people!

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CascoBay
Posted on February 14, 2013 at 12:11pm
Good lord, a man takes a drink of water (oh I should say a Republican man) and the idiots in the so-called “mainstream” media get their panties in a wad. This is just one example of why any sane person depises these “journalists”. What a bunch of morons.

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kat747
Posted on February 14, 2013 at 12:01pm
Quick…..get Barry to sign another Executive Order which should read:
Everyone who gives a speech anywhere
MUST TAKE AT LEAST TWO DRINKS OF WATER
during the speech.

Barry does it !

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colascguy
Posted on February 14, 2013 at 10:24am
I would argue we don’t need another polished politician we already have more then enough. Actually speaking of most in Washington I would say you can’t polish a turd. We need less politicians and more common sense. Hopefully Rubio is a man of the people not just another Turd from Washington.

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SquidVetOhio
Posted on February 14, 2013 at 10:15am
The great thing is Rubio’s sense of humor about it. I think he should do it at every major speech now. The more he makes fun of himself for it, the more the left looks like the old guys that don’t get the joke. (Which they are)

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- right field
  Posted on February 14, 2013 at 10:47am
  Remember the Marxist narrative is to marginalize your agenda –
  Get back on message – shine the light on the corruption and lies -
  Force the MSM to report your message – not theirs
  Never respond to a stupid question – get back on message
  Expose MSM bias -
  
  Report this comment
YOURSENSEI
Posted on February 14, 2013 at 10:10am
This is what you must know:

“Mr. President, I still live in the same working-class neighborhood I grew up in,” Rubio said, trying to highlight his modest roots as he laid out the alternative Republican vision for helping the middle class.

A real estate listing shows Rubio, is selling his 4-bedroom, 3.5-bathroom home for an asking price of $675,000. The average market value of houses in West Miami is $202,600, according to real estate website Zillow.

Yeah, just another simple man of the people . . . and his word! (Shhh . . . hear that? . . . Sounds like . . . Dick Cheney shooting his friend in the face again.)

Now, let’s see that birth certificate, shall we?

It is so.
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- Gonzo
  Posted on February 14, 2013 at 10:49am
  Yea genius, he was really born with a silver spoon in his mouth. His Dad was a bartender and his Mom cleaned houses. You know, the kind of people you and your ilk look down on?
  
  Report this comment
- ladysaule
  Posted on February 14, 2013 at 11:10am
  At least Rubio didn’t have some real estate broker fix up a “deal” for him. You surely remember the “deal” that Obama got in Chicago. The average is just that an average. That means that some homes are higher priced and some are lower.
  
  Report this comment
- SON_OF_RJJINGADSDEN
  Posted on February 14, 2013 at 11:15am
  Holy crap!! Rubio’s selling something that belongs to him? He has something worth more than a card board box?? We must report this immediately so he can be relocated to the back alley behind 711. It’s just wrong to have personal property. Stop getting mad at people because they don’t have to let their mattress air out every time their moms basement floods.
  
  Report this comment
- SON_OF_RJJINGADSDEN
  Posted on February 14, 2013 at 11:16am
  @LADYSAULE
  Exactly. Mr. Myagi up there is just using lies, damn lies and statistics.
  
  Report this comment
- Displacedsoutherner
  Posted on February 14, 2013 at 12:22pm
  Before the Dems at Fannie/Freddie and in Congress killed the real estate market, homes actually used to appreciate at reasonable rates. Formerly working class, in-town neighborhoods were “discovered” , re-habbed and became swank, desirable and expensive locales.
  
  So it’s not at all unusual for a family that stayed-put to reap the benefits of that appreciation and “still” rightly claim to live in the working class neighborhood they moved into 30 years ago.
  
  The house I grew up in wouldn’t sell for $110,000 in 1980 and at the top of the market in 2007 was listed for $1.2 million, so middle class neighborhood becomes upper class neighborhood…go figure.
  
  Must be some Republican market manipulation. Too bad I was long gone by 1980.
  
  Report this comment
- Jaimo
  Posted on February 14, 2013 at 2:18pm
  In Connecticut that would be a starter home for an illegal alien.
  
  Report this comment
Just Jake
Posted on February 14, 2013 at 10:00am
Lamestream Pundits: “Oh stop your killing me! Hoohoo heehee Binders! Rubio drank water!!!! Oh, oh, I don’t know if I can take anymore! These guys are so stupid! Haha hoohoo! Binders! Water! Please, please make them stop!
And Biden is a genius! We are freaking doomed if we continue to participate in this system.

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- SON_OF_RJJINGADSDEN
  Posted on February 14, 2013 at 11:19am
  @JUST JAKE
  Comic genius?
  
  Report this comment
barber2
Posted on February 14, 2013 at 10:00am
The Democrats’ Media Character Assassination Squad, as expected, is quite busy with this silly fluff stuff. As are their numerous Trolls who are now OCCUPYING the Blaze. As our ” forward” Democrats parrots would label this : very ” transparent.”

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RIGS
Posted on February 14, 2013 at 9:54am
The only metallic taste PANTY WEARING M. MOORE has in his mouth is a metallic *****.

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- RIGS
  Posted on February 14, 2013 at 10:17am
  “metallic penis”
  
  Report this comment
hauschild
Posted on February 14, 2013 at 9:53am
I’ll bet this firm thanks God for small favors (RINO’s), huh???

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South Philly Boy
Posted on February 14, 2013 at 9:50am
I drink Poland Spring water every day.

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00100111
Posted on February 14, 2013 at 9:49am
Can you blame the Left? It’s not like they have anything to actually rebut him with. This is nothing more than them flinging feces because they got angry, it’s really pretty typical of that side.

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djeffcoat
Posted on February 14, 2013 at 9:49am
MSNBC had the drinking scene on an endless loop on the Madcow show last night. If this is all they can come up with to demonize Rubio, they are really grasping for straws.

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- carhouse
  Posted on February 14, 2013 at 9:53am
  SNL should spoof her and Ms. Hayes like they have interchangable parts and pieces, How funny would it be to see SNL do a satire on how much alike they look and MOST of all ACT Alike,.. really who came first her or him I mean Him or Her whatever.
  
  Report this comment
- Xanderson
  Posted on February 14, 2013 at 11:45pm
  I heard that MadCow replayed the “drink heard ’round the world”no fewer than 110 times on his broadcast following the SOTU. They seem more than a little worried about our young senator from Florida, don’t you think? And @Carhouse– YES! Rachel MadCow and Ms. Hayes do seem to be the same person. I think that every time I see one of them :/
  
  Report this comment
YOURSENSEI
Posted on February 14, 2013 at 9:45am
This is what you must know:

That’s your cue, conservatives! Poland is ringing the marketing bell! DING DING DING Time to separate the rubes from their money! Chicken sandwiches! Craft supplies! Hollow points! Time to mine the outrage!

It is so.

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- SON_OF_RJJINGADSDEN
  Posted on February 14, 2013 at 11:30am
  @MIYAGI
  I can hear Apple ringing their bell…why don’t you go to your moms garage and pull out your Thundercats sleeping bag so you’ll be ready with your brethren in front of the apple store?
  
  Report this comment
toomuchgovt
Posted on February 14, 2013 at 9:41am
Why can’t someone just be thirsty. For gosh sakes, didn’t everyone see him wiping the sweat? Did someone crank up the heat in the room where the Republicans give the response? Same thing with Jindal last year (minus the water bottle). The Eco Freaks should be upset that someone would pull such a stunt on Rubio.

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AUsername
Posted on February 14, 2013 at 9:40am
look at that drinking the white persons water, its a shame that for the most part only our countries have clean water.

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- Toltepeceno
  Posted on February 14, 2013 at 10:38am
  White persons water? Ignorant comment, here in mexico everyone drinks bottled water. Amazing how you white Ilbtards try to use us for your political gain.
  
  Report this comment
AUsername
Posted on February 14, 2013 at 9:38am
to bad in their countries they don’t know how to filter water just imagine how unfiltered our water will be if a full blown illegal immigration gets citizenship under him by his push for amnesty. taste the water in mexico and see what happens to you or cuba, you will probably be sick..

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- jman-6
  Posted on February 14, 2013 at 9:46am
  As a tea party member and fellow patriot may I say to you: weather you agree with Rubio 100% of the time or not you have to respect what he’s accomplished in his short time in the senate. You may or may not know this but unlike the house the senate operates strictly on seniority. We better get this totalitarian mentality of everyone must agree exactly as we do type purity test or we risk becoming exactly what we despise! Principles and adherence to our values is what counts. GOD SPEED
  
  Report this comment
- AUsername
  Posted on February 14, 2013 at 10:02am
  when it comes to Rubio his biggest issue is his record, he has voted yes on things that he has not read and that have been unconstitutional which show he either is anti constitution or incompetent (i think its this one) because of response to constituents on CISPA. Basically that is reckless and not doing your job as senator. Rand Paul votes no on things he hasn’t read like hes suppose to and does a better job protecting the constitution to.
  
  Report this comment
- Toltepeceno
  Posted on February 14, 2013 at 10:29am
  Everyone here in mexico drinks bottled water like rubio was. A 5 gallon bottle of water is less than 2 bucks, nobody drinks the tap water. I am from mexico and live in a poor area,
  
  Report this comment
- Toltepeceno
  Posted on February 14, 2013 at 10:42am
  It’s also a lame argument since people go there to better their life, you expect people migrating to the us to NOT drink bottled water? Ignorant, ridiculous statement from a Iibtard.
  
  Report this comment
SamIamTwo
Posted on February 14, 2013 at 9:37am
It’s ALIVE, ALIVE…water-gate has some legs, eh? I want my 15 min back. Talks about waste of time and energy…the cost of which is unbelievable.

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The-Monk
Posted on February 14, 2013 at 9:33am
I like Marco Rubio. Why you might ask?

Because he speaks the truth as he knows it.

He doesn’t lie like the rest of the politicians. Even though I might not agree with him on some issues he speaks his mind and that is something I can appreciate.

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- YOURSENSEI
  Posted on February 14, 2013 at 9:42am
  Mr or Ms THE MONK,
  
  This is what you must know
  
  i can prove he’s a liar. Let me know if you’d like peepers . . . I mean details.
  
  It is so.
  
  Report this comment
- oldguy49
  Posted on February 14, 2013 at 9:43am
  really monk…………….how about he just get the laws that are on the books enforced…..instead they feel they are not doing their job unless they get laws passed{not enforced}
  
  Report this comment
- Bloody Sam
  Posted on February 14, 2013 at 9:45am
  “He speaks the truth as he knows it.”
  
  That would make what he speaks an opinion.
  The truth is the truth. whether someone knows it or not does not change it.
  
  Your observation is exactly why Rubio will be targeted, vilified, marginalized and destroyed.
  By the Dems…and probably even the Republicans.
  
  Report this comment
- pragmaticpatriot
  Posted on February 14, 2013 at 9:59am
  According to the enemy, the problem with Rubio is he is human and likes his water without tea causing subliminal hypocrisy. My big issue is he was born in Alberta giving no chance of a run for POTUS even though the enemy didnt let the law stand in their way on that issue. I would like to hear more on his immigration stance. He seems lucid and articulate giving him an edge in that Bizzaro World called DC
  
  Report this comment
- The-Monk
  Posted on February 14, 2013 at 10:00am
  Thanks for replying…. booozos….
  
  I know who you are know. LOL. : )
  
  Report this comment
- YOURSENSEI
  Posted on February 14, 2013 at 10:18am
  Mr or Ms THR MONK,
  
  This is what you must know:
  
  Feeling yourself again I see. That’s nice.
  
  See ya! LOL ;)
  
  It is so.
  
  Report this comment
- The-Monk
  Posted on February 14, 2013 at 10:44am
  I own you trolls….
  
  .. and every single word that you post. LMAO@ALL OF YOU POS TROLLS. : )
  
  Report this comment
- SON_OF_RJJINGADSDEN
  Posted on February 14, 2013 at 11:46am
  @MIYAGI
  The only thing you can prove is how to wax on and wax off. Mostly wax off.
  
  Report this comment
- YOURSENSEI
  Posted on February 14, 2013 at 8:08pm
  Mr or Ms SON_OF_RJJINGADSDEN,
  
  This is what you must know:
  
  Oh, goodie! Falling apples! The Golden Derivative variety. Mmm, tasty. And bursting out of the gate with a homophone about whacking off! Impressive. Just like dear old dad.
  
  Tell you what, I’m gonna give you a chance to get a running start . . . prime the pump you might say. I recommend you ask pops for some of the blonde Lebanese finger hash he’s got stashed away. Squeeze some of that in the vaporizer . . . then holla back.
  
  Roll tide!
  
  It is so.
  
  Report this comment
summersmom
Posted on February 14, 2013 at 9:33am
Now does anyone remember what the man said or what he drank!?!? For God’s sake! How easy we are distracted…….hey, look over here…………….

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willingtoupe
Posted on February 14, 2013 at 9:27am
Rubio, the Floridian Senator knows it’s better than his native dirty @$$ Zephryhills water.

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Cavallo
Posted on February 14, 2013 at 9:24am
Good thing the blaze is jumping on the band wagon. Would really hate for it to dig into the substance for more than one story. The Bolsheviks can’t refute what he said so they had to find SOMETHING to distract from the context. Good thing the Blaze is on board, right?

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- neverending
  Posted on February 14, 2013 at 9:28am
  Exactly!
  
  Report this comment
- IndyGuy
  Posted on February 14, 2013 at 9:39am
  And the first tweet they repost is Michael Moore’s………Is the Blaze turning hard left???
  
  Report this comment
- IndyGuy
  Posted on February 14, 2013 at 9:41am
  P.S….Did anyone else join the Chat Live during the SOTU Speech only to find it was being controlled by a select few??? I expected better from The Blaze…
  
  Report this comment

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