It’s something of a voluntary rolling blackout: Communities around the globe are going dark for an hour on Saturday evening as part of an initiative called “Earth Hour” to raise awareness of climate change.
In more than 7,000 cities and towns across the planet, millions of residents are turning off their lights for an hour from 8:30 to 9:30 p.m. local time to show their environmental concern.
An advertisement for the event warns: “The world is using the equivalent of one and a half planets to support life on Earth. Earth Hour was born out of a hope that this could change.”
The rest of the video appears to advertise a worldwide dance party with glow sticks, coupled with challenges from celebrities and international activists.
“I will conduct a free yoga class if 500 people upload their own [Earth Hour] challenge,” Victoria’s Secret supermodel Miranda Kerr pledged.
Here’s the full promotional video:
And here are some photos of “Earth Hour” observances:
The Associated Press contributed to this report. This post may be updated.
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