Not Shocking: The White House Doesnt Like the Drudge Report

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The White House is not a fan of the Drudge Report, a senior Obama adviser said Wednesday.

Dan Pfeiffer said while he himself is “fairly ambivalent” about what Matt Drudge posts on his immensely popular website, it can knock the Obama administration off message.

“This is less true now than it was before, but there is a Pavlovian response from, you know, some media outlets” about what goes up on Drudge, Pfeiffer said during Politico’s “Playbook Breakfast.”

Pfeiffer said he fields reporter questions about what gets posted on the site and tries to shame journalists into backing down.

“I ask them to repeat them — say that to themselves out loud again and think about it and everyone’s always a little embarrassed about it and it’s always like my boss — my assignment editor’s on me about this,” he said.

Pfeiffer said the rapid news cycle means anyone can get tripped up. When those gaffes are highlighted on Drudge or elsewhere, “it hurts what we’re doing on a daily basis, but is [also] fairly damaging to that individual person,” he said.