The gun control advocacy group “Moms Demand Action” launched a new ad campaign Monday positing that the United States has banned far more benign items than guns in the past, and it only makes sense that “assault weapons” should follow suit.

The ads show two children sitting side-by-side, one holding a gun and the older holding something like a book, a dodgeball, or type of candy.

“One child is holding something that’s been banned in America to protect them,” the ads read at the top. “Guess which one.”

One of the ads continues: “We keep ‘Little Red Riding Hood’ out of schools because of the bottle of wine in her basket.  Why not assault weapons?”

Moms Demand Action Ad Campaign: Child With Gun & Little Red Riding Hood

(Photo: Moms Demand Action for Gun Sense in America)

Another reads: “We ban the game dodgeball because it’s viewed as being violent.  Why not assault weapons?”

Moms Demand Action Ad Campaign: Child With Gun & Little Red Riding Hood

(Photo: Moms Demand Action for Gun Sense in America)

“It’s this idea of juxtaposing the absurdity of what America is so worried about harming our children, yet we do not have an assault weapons ban.  We have such lax gun laws in this country and yet we pretend to be so concerned about our children,” Mothers Demand Action founder Shannon Watts told ABC News.

“It’s easier for me to buy ammunition online, say a hundred rounds, than it is for me to go to CVS and buy Sudafed. This is absurd.”

Watts, who was invited to speak with Vice President Joe Biden about her efforts on Monday, is also reportedly planning a “Stroller Jam” in front of the U.S. Capitol.  It apparently entails strapping their children in strollers and reading aloud the names of gun violence victims.

“I think mothers have been a missing voice [in the gun debate] for a long time. For decades,” Watts said. “The reality is that when mothers get involved they can wield some significant influence and really have been catalysts of social change in this country.”

What do you think of the new “Moms Demand Action” ad campaign?

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