Virgin America, voted America’s best airline, is adding yet another feature to its customer service repertoire – “wing man.”

Virgin America Launches Seat to Seat Delivery to Press Your Luck

Passengers can use the in-flight entertainment system to send food or drinks to other passengers. (Photo: Virgin America/Facebook)

Late last week the airline unveiled that its “seat-to-seat delivery” feature, which allows passengers to send a lucky man or woman a drink or food item. The new feature is part of Virgin’s inflight entertainment system, which already allowed for seat-to-seat messaging.

Virgin America Launches Seat to Seat Delivery to Press Your Luck

Virgin America began a contest to launch its new feature. (Image: Virgin America/Facebook)

“Treat a travel companion or break the ice by sending a drink, meal, or snack to another seat with our Red touch screen entertainment system. Just browse our in-flight menus, select who’s having one on you, make your order, and we’ll deliver it directly to your guest of choice,” the website states.

The founder of the Virgin Group, Sir Richard Branson, even put out a video on YouTube as a “guide to get lucky.” Knowing his own personal style of wooing might be a little lavish for most, he suggests “treating her or him to something delicious using the seat-to-seat delivery feature.” Watch his tips:

As of right now, the newly launched service is only available on flights from Los Angeles to Las Vegas.

The airline is hosting a contest to win airfare and a getaway at The Cosmopolitan of Las Vegas, asking those wishing to enter to describe how you would “press your luck at 35,000 feet” by May 22. Visit Virgin’s Facebook page for more details here.

(H/T: Click Orlando)