PepsiCo is pulling an online ad for Mountain Dew that was criticized for portraying racial stereotypes and making light of violence toward women.
In the 60-second spot developed by African-American rapper Tyler, The Creator, a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men played by members of a music group. A goat is included in the lineup.
The goat makes threatening hissing remarks to the woman like, “You shoulda gave me some more….I’m nasty,” and “Ya better not snitch on a player.”
She eventually runs away screaming “No!” over and and over after he warns: “I’m a get outta here and I’m a do [Dew?] you up…”
Here’s video of the ad, which is still on YouTube:
The video might make a little more sense if you watch the one before it, which shows the goat attacking the woman to get more Mountain Dew, but it’s still bizarre:
Dr. Boyce Watkins, a social commentator, called it “arguably the most racist commercial in history.”
PepsiCo Inc. apologized in a statement and said it understood how the ad could be offensive. The company says the video has been removed from all Mountain Dew channels.
What did you think?
The Associated Press contributed to this report.