PepsiCo Pulls Mountain Dew Ad Over Racist, Violence Against Women Concerns

(Photo: Screen Shot/YouTube)

PepsiCo is pulling an online ad for Mountain Dew that was criticized for portraying racial stereotypes and making light of violence toward women.

In the 60-second spot developed by African-American rapper Tyler, The Creator, a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men played by members of a music group. A goat is included in the lineup.

The goat makes threatening hissing remarks to the woman like, “You shoulda gave me some more….I’m nasty,” and “Ya better not snitch on a player.”

She eventually runs away screaming “No!” over and and over after he warns: “I’m a get outta here and I’m a do [Dew?] you up…”

Here’s video of the ad, which is still on YouTube:

The video might make​ a little​ more sense if you watch the one before it, which shows the goat attacking the woman to get more Mountain Dew, but it’s still bizarre:

Dr. Boyce Watkins, a social commentator, called it “arguably the most racist commercial in history.”

PepsiCo Inc. apologized in a statement and said it understood how the ad could be offensive. The company says the video has been removed from all Mountain Dew channels.

What did you think?

​The Associated Press contributed to this report.

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