One particularly unfunny internet fad, “gallon smashing,” nearly got a group of kids thrown in jail recently. But that hasn’t stopped others from trying the ridiculous and potentially dangerous stunt.

“Gallon smashing” is a seemingly pointless act where a person pretends to fall, spilling gallons of milk they are carrying in the process. Someone then has to clean up the mess while those responsible for the spilled milk go home and upload the footage to YouTube.

The latest attempt, uploaded to YouTube on Monday, features a one boy’s gigantic “gallon smashing” failure.

Rather than pretending like he fell, the guy in the video really does fall, smashing his face on the grocery store’s hard tile floor.

“I think I broke [my] jaw,” the boy says as his friends just laugh.

If jail time won’t stop kids from “gallon smashing,” maybe a potentially broken jaw will.

It’s Friday — watch the video below:

(H/T: Gawker)