Friday afternoon’s brief five minute Google outage caused a forty percent drop in global Internet traffic, according to analytics firm GoSquared.

GoSquared, called the dip in Internet traffic “huge” in a blog post following the incident.

“ was down for a few minutes between 23:52 and 23:57 BST on 16th August 2013,” Simon Tabor, a GoSquared blogger wrote. “This had a huge effect in the number of pageviews coming into GoSquared’s real time tracking  — around a 40% drop, as this graph of global pageviews per minute shows.”

Google Outage Graph

A graph released by shows a forty percent drop in Internet traffic during the brief outage. (Image provided by

The analytics firm also said it’s important to “note that pageviews spiked shortly afterwards, as users managed to get to their destination.”

Google later acknowledged a brief outage on their website, adding mail services and a host of other products experienced down time.

(H/T: GoSquared)

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