In an effort to “fundamentally rethink and reshape the college,” President Obama will kick off a two day bus tour today where he will announce a series of higher education reforms that “are not going to be popular with everybody,” the White House said on Tuesday.

Principal Deputy Press Secretary Josh Earnest said at the daily White House press briefing on Tuesday that Obama will “talk a little bit this week about college affordability” as well as unveil new reforms, after noting college tuition costs are on the rise.

“So what the President believes that we need to do is we need to fundamentally rethink and reshape the college — the higher education system, and we need to find a way to build on innovation,” said Earnest.

“So the President on this bus tour will lay out some fundamental reforms that would bring real change to the way that we pay for college education in this country,” he continued.

Earnest added that “the proposals the President is going to lay out are not going to be popular with everybody,” but he is “looking forward to having that discussion over the course of Thursday and Friday in addition riding on a bus.”

The president’s scheduled bus tour includes stops in both New York and Pennsylvania.

Watch video of the White House announcing new higher education reforms, courtesy of CNS News:

(H/T: CNS News)

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