Impatient Canadians critical of Taco Bell’s late rollout of the Doritos Locos Tacos were later compelled to eat their own words – literally.

In honor of the fast food chain’s highly-anticipated offering, ad agency Grip Limited in Toronto had critical tweets from impatient customers inscribed on the sides of taco shells.

Taco Bell Deals With Impatient Canadian Critics

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The ad agency then invited the impatient tweeters to a “special fan event” and encouraged them to eat their words.

Taco Bell Deals With Impatient Canadian Critics

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As far as viral marketing stunts go, that’s not half bad:

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(H/T: AdWeek). Featured image Getty Images.