Six men in wheelchairs are seen playing basketball together. They crash into each other, make baskets and aggressively compete for the ball as uplifting piano music plays in the background.
When the game is over, all but one player stands up, leaving their wheelchairs in the empty gym.
“Friendship. The choices we make, reveal the true nature of our character,” the ad’s narrator says as the men drink beer together in a bar.
It isn’t revealed until the last 10 seconds of the viral video that it is an advertisement for Guinness beer — likely because the message behind the video is about so much more than beer. The video currently has more than 4 million views on YouTube.
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