The Colorado Consumer Health Initiative and ProgressNow Colorado Education earlier this year introduced Americans to the “Brosurance” ad campaign, an initiative aimed at encouraging young voters, women and minorities to enroll in Obamacare.
They’re back now with a new round of eyebrow-raising pro-Obamacare ads that have a many on social network sites asking, “Is this real?”
One ad that has caused particular stir features a young man and woman, the latter giving the thumbs-up sign as she clutches a pack of birth control pills.
“Let’s get physical!” reads the ad, which encourages readers to visit doyougotinsurance.com. “OMG, he’s hot! Let’s hope he’s as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting him between the covers. I got insurance.”
The ad, which is very real, adds the disclaimer, “The pill doesn’t protect you from STDs, condoms and common sense do that.”
The ad has been met with criticism from both sides of the aisle. In fact, Planned Parenthood Votes Colorado, a group that “promotes pro-choice & pro-family planning policies,” actually thought the ad was a parody created by opponents of Obamacare:
Another ad features two friends working out to “stay smokin’ hot”:
Yet another cashes in on the popular Ryan Gosling “Hey, Girl” Internet meme:
And there’s even an ad aimed at roller derby enthusiasts:
“It’s been fun to watch how it all plays out,” Adam Fox, director of strategic engagement for the Colorado Consumer Health Initiative, told Business Insider Tuesday. “We’ve seen both positive and negative reactions, but if people are seeing the ads and purchasing health insurance, that’s a good thing.”
“We wanted to come up with a campaign that would attract attention and inject a bit of humor, and try to approach educating people about health insurance a little bit differently,” he said. “It was really just brainstorming, ‘OK, what are some of those risky activities we could work with that would tie it all together?'”
Follow Becket Adams (@BecketAdams) on Twitter
This post has been updated.