Two prominent anti-gun groups on Wednesday released a haunting ad for more gun control evoking the massacre at Sandy Hook Elementary School that left 26 people, including 20 children, dead.

The spot, “No More Silence,” features children in a classroom, mourning parents, and ends with the image of a gunman entering a school at 9:35 am – the same time the first 911 call came in after Adam Lanza walked in and opened fire in Newtown, Conn., last December.

The Grey Group, a New York-based advertising firm, produced the video pro-bono, BuzzFeed reported.

Outgoing New York City Mayor Michael Bloomberg’s Mayors Against Illegal Guns is reportedly set to purchase airtime on cable networks to run the ad starting this weekend through the Dec. 14 anniversary of the shooting.

Pro Gun Control Groups Release Unbelievably Dark Ad Seemingly Reenacting Sandy Hook Massacre

Image source: YouTube

Shannon Watts, founder of Moms Demand Action for Gun Sense in America, said America has had too many victims of gun violence in the year since Newtown.

“American mothers will never again listen to those who say it’s too soon after a senseless tragedy like Sandy Hook to discuss gun reform. And we will never again be silent about gun violence – that bell cannot be unrung,” Watts said in a statement. “Over the past year, we have grieved the loss of too many victims and witnessed too much inaction by our elected officials.”

The ad comes on the heels of pro-Obama group Organizing for Action’s announcement that it will coordinate Newtown “anniversary events” nationwide to demand stricter gun laws.

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