A video showing the power of Photoshop and calling attention to how advertisers manipulate the human image went viral earlier this year. And now it’s back, but this time with more of a holiday twist.

“Ad agencies go to disturbing lengths to create the perfect image,” the video’s creator Victors & Spoils wrote as time-lapsed footage of the normal looking woman transformed into an “enhanced” version through Photoshop.

photoshop model

This is what the model looked like before hair, make-up and Photoshop. (Image source: Vimeo)

photoshop model

This was the final, touched up product of the model. (Image source: Vimeo)

“Guess we’re no different,” the ad agency admitted.

Taking the final, touched-up image of the woman from the original viral video, Victors & Spoils did some Photoshop magic of their own.

As Digg put it, this latest video that manipulates the model’s body and features with a digital editing program shows “Photoshop works both ways.”

Instead of making the woman thinner, they made her fatter.

photoshop model

Image source: Vimeo

They added some bulk to her once chiseled face.

photoshop model

Image source: Vimeo

And they gave her a new hairdo.

photoshop model

Image source: Vimeo

You can see where this is going.

Watch the video to see the full transformation and final product: