NEW YORK (TheBlaze/AP) — As football fans begin to prepare for the NFL Super Bowl XLVIII, those getting provisions together might miss out on a key ingredient. The dip staple Velveeta is reporting a shortage ahead of the big game, which is now less than a month away.

Velveeta, Kraft Foods

In this Monday, July 28, 2008, file photo, Kraft Foods’ Velveeta cheese is displayed at J. J. & F. Market in Palo Alto, Calif.. Kraft Foods says Tuesday, Jan. 7, 2014, some customers may not be able to find Velveeta products over the next few weeks but didn’t give any reasons for the apparent shortage. (AP/Paul Sakuma, File)

Kraft Foods said some customers may not be able to find Velveeta products over the next few weeks but didn’t give any reasons for the apparent shortage.

A spokeswoman for the company, Jody Moore, said only that such shortages happen from time to time. She noted that the lack of availability is more noticeable because of the seasonal demand.

Moore said Kraft hasn’t heard from any customers that they’re having problem finding the products. She said the company expects the shortage to be a short-term situation.

Here’s just a bit of the reaction to the shortage swirling on Twitter:

I guess I should cut down on my Velveeta baths until the shortage is over.
Velveeta Sees a Shortage Ahead of Super Bowl
@RaisingElBarrio
Not THAT Guy
i think this is a publicity stunt so there'll be a GOLD RUSH: Cheesy shortage: Kraft says Velveeta running low http://t.co/YwCLlLW8Dm.
Velveeta Sees a Shortage Ahead of Super Bowl
@januaryholmes
january holmes
Quick, buy some now! ;-) Soon, Velveeta will be the new gasoline. Shove velveeta in your prius.
Velveeta Sees a Shortage Ahead of Super Bowl
@TECHNEvsPSYCHE
Shaken or Stirred
Do you think Velveeta is just trying to make some fast cash ??
Velveeta Sees a Shortage Ahead of Super Bowl
@77_since
Ruger Man
What?! Velveeta shortage?! What is this world coming to??! #CHEESEPOCALYPSE
Velveeta Sees a Shortage Ahead of Super Bowl
@GammieChung
gammie jiyoon chung

Watch WPIX-TV’s report about the shortage:

The trade publication Ad Age reported the shortage Tuesday, saying a few East Coast grocery stores were seeing shortages.

Featured image via Shutterstock.

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