A new ad encouraging young people to stay in school is generating a lot of buzz on the Internet — and after you watch it, you will immediately understand why.

The online YouTube PSA, which claims to be produced by the “Learn for Life Foundation of Western Australia,” appears to show a group of kids ditch school for what they think is a fun day at the beach. Things, however, end in a very unexpected fashion.

“This is what happens when you slack off,” the video says. “Stay in school.”

It was not clear whether the organization purporting to have created the ad was authentic, but since the video was uploaded Tuesday, it had already achieved nearly half-a-million hits on YouTube.

“Well, that escalated quickly.”
Share:

“Well, that escalated quickly,” commented one individual.

“Effective,” wrote another.

Others, however, disagreed with the method used to warn students against skipping school.

“So wrong,” wrote one individual, “gore and tragedy is the right way to send a simple message to public, especially to younger generation?”

Watch the Viral Ad:

WARNING: This video contains gore and strong elements of violence that may offend some readers. Proceed with caution:

This post has been updated.

Follow Oliver Darcy (@oliverdarcy) on Twitter