When 4-year-old Jackson Blitch heard the song “Say Something” come on in the car, he couldn’t help but get emotional. It wasn’t long before the tears were rolling down his face.

Video of his priceless reaction was uploaded on YouTube by the boy’s father — and it didn’t take long for the footage to go viral. As of Monday evening, the video already had nearly 500,000 views in just 5 days.

“Don’t own the rights to the song obviously, but this is pretty sweet,” the video’s description reads. “My four-year old heard the song come on, so I changed it. But he wanted it back on for some reason. Here is the first moment that he has been ‘moved.’”

Watch the viral video below:

(H/T: HuffPost)