Former “Dirty Jobs” host Mike Rowe narrates a powerful new commercial released Thursday and it contains one powerful message: “Work is a beautiful thing.”

Who’s it for? Walmart.

“At one time I made things and I took pride in the things I made, and my belts whirred, and my engines cranked,” Rowe says in the video, delivering a monologue from the perspective of the factory as related images flash across the screen. “I opened my doors to all and together we filled pallets and trucks. I was mighty. And then one day the gears stopped turning.”

Image source: YouTube

Image source: YouTube

“But I am still here and I believe I will rise again,” he continues. “And we will build things, and build families and build dreams. It’s time to get back to what America does best. Because work is a beautiful thing.”

“It’s time to get back to what America does best. Because work is a beautiful thing.”
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The commercial ends with a text overlay saying, “Over the next ten years, we’re putting $250 billion to work to help create new manufacturing jobs in America.”

A Walmart representative confirmed to TheBlaze Saturday afternoon that the retail giant had in fact partnered with Rowe to create the ad.

At the time of publication, the video — called “I Am a Factory” — had attained just over 25,000 views on YouTube.

Watch the New Ad:

You can also watch Walmart’s two other ads in the campaign, “Working Man” and “Lights On.”

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