Watch CNBC Anchor Finish 4 Shots of Vodka in 13 Seconds During Report

While in Sochi for the Olympics, CNBC anchor Carl Quintanilla also kept his eye on Russia’s booming vodka market.

As part of his analysis, Quintanilla downed four shots of vodka in just 13 seconds because… why not?

Watch the video here:

(H/T: Business Insider)