Colon cancer awareness. It’s not the most comfortable of subjects, but leave it to prankster Jack Vale — the same guy behind the viral social media prank — to add a bit of levity to the topic and get the word out about getting screened.
Vale, dressed as a physician, stepped into patients’ recovery rooms where they sat in a post-anesthesia haze, still in hospital gowns, after they had undergone colonoscopies. The prank? He brought with him either an X-ray or a foreign object, pretending that’s what was found in their colons.
Before we go any further, we asked Kyle Coats with the firm Contagious, which helped produce the prank, about patient privacy laws and were told that 1) the video is in fact real (the patients are not actors) and 2) they signed a waiver and gave permission to be involved.
“We had to make sure we didn’t do anything that broke any rules of the office, or the colon cancer alliance we worked with,” Coats told TheBlaze in an email.
“This was a fun prank but with an even more important message [that] early screening saves lives,” Coats added.
Holding up a tablet, Vale showed his first patient an X-Ray.
“You see what that is in there?” he asked.
“It says ‘Three’s Company,'” the patient said.
“It’s a pack of collectors cards that have been sealed, probably since the ’70s,” Vale continued.
“You found? What do you mean?” the now skeptical patient asked.
“In the … in the colon area,” Vale said.
“My colon area?” the man tried to confirm.
Similar pranks ensued involving a toy car, an iPhone, a set of keys, a puppet and more.
Watch the prank but do be prepared for some slightly crude humor, as it is about colonoscopies after all:
“Thank goodness because that’s a hard explanation for my family,” one dad said of his relief when he found out it was a joke.
“So, you probably don’t have an iPhone in your colon, but you might have something a lot more serious,” Vale said after his prank. “Colon cancer is one of the few cancers that is preventable when detected early.