Former Florida Gov. Jeb Bush’s foundation launched an ad campaign promoting Common Core education standards for the state.

This Jan. 29, 2014 file photo shows former Florida Gov. Jeb Bush speaking in Hollywood, Fla.  (AP Photo/Wilfredo Lee, File)

Bush, the son and brother of former presidents, is considered a potential contender for the Republican presidential nomination in 2016.

The ads, sponsored by Bush’s nonprofit Foundation for Excellence in Education, will air a series of digital videos to run for the next 10 weeks featuring four teachers lauding the Common Core standards, according to the Florida-based Saint Peter’s Blog.

The four teachers volunteered for the ad campaign, which is titled, “Learn More, Go Further.”

CNN poll released Sunday about the 2016 race found Bush polling at 9 percent among Republican candidates, trailing Sen. Rand Paul of Kentucky, Rep. Paul Ryan of Wisconsin and former Arkansas Gov. Mike Huckabee. A Rasmussen Reports poll earlier this month found that if Jeb Bush were the nominee, he would get just 33 percent of the vote against 47 percent for likely Democratic nominee, former Secretary of State Hillary Clinton.

“It is important that all Floridians continue to learn about the countless academic gains our state has made and the direction we’re headed as we move to higher standards,”  Foundation for Excellence in Education spokeswoman Allison Aubuchon said in a statement. “The campaign and site provide resources and tools to make learning and sharing this information easier.”

Common Core refers to the K-12 math and English standards adopted by 45 states that were designed by the National Governors Association and the Council of Chief State School Officers. The Obama administration has endorsed the standards, but critics fear tying the standards to U.S. Education Department grants will create de fact national curriculum.