A new television ad produced for audiences in Australia contains a surprise ending that we have to admit caught us completely off guard.
The commercial, titled “Aussie Builders surprise public with loud empowering statements,” begins with a strange question: “What happens when Aussie builders aren’t themselves?”
What happens next is…different.
The ad focuses on a handful of construction workers who have taken a break from their work to shout supportive and encouraging words at passing women.
“Hey!” one worker shouts at an unsuspecting woman. “That color really works on you. Have a productive day!”
“You want to hear a filthy word?” another builder shouts, addressing yet another random woman. “Gender bias!”
“I’d like to show you the respect you deserve!” a worker shouts.
Another adds to the chorus of surprise encouragement: “I appreciate your appearance is just one aspect of who you are!”
But then the ad hits the viewer with a surprising punch line. We could describe it, but that would ruin it. You’ll just have to see for yourself:
Yeah, we didn’t expect that either.
Follow Becket Adams (@BecketAdams) on Twitter