The White House requested valuable primetime coverage for an impromptu Tuesday night address to brag about Obamacare “enrollments” passing the 7 million mark, according to a new report.
However, President Barack Obama was denied.
“Three sources familiar with the request confirmed the White House asked for the prime time slot in their effort both to emphasize a bright moment following the challenging roll out and, more important, to try to reintroduce the country to a law that remains unpopular,” BuzzFeed’s Evan McMorris-Santoro reports.
The White House does not routinely request primetime air, especially for a political announcement. Obama has only delivered primetime addresses to the nation on a few occasions, including announcing the death of Osama bin Laden and during the Syrian crisis.
But network officials weren’t willing to play ball, so Obama was “left instead cutting into the much smaller audiences of Ellen and other daytime shows” during his Tuesday Obamacare announcement, the report adds.
It wasn’t immediately clear which networks snubbed the primetime address.