A popular brand of lip balm that creates a cool, tingly sensation is apparently being used by some people on a place other than their lips to enhance the experience of already being high or drunk.

According to Urban Dictionary, “beezin’,”the practice of putting Burt’s Bees, which has a peppermint oil in it, on one’s eyelids, produces “a freaky yet pleasurable tingling sensation.”

Image source: YouTube

Image source: YouTube

But doctors have their misgivings about it, as one might expect.

“The peppermint oil in the lip balm is a very strong irritant and can cause inflammation in the eye, redness of the eye [and] swelling,” Dr. Brett Cauthen told KOKH-TV.

Though it claims to be an all natural product, Cauthen warned that using it in a way that’s not intended can be risky.

“Our big message is natural does not equate with safety,” Cauthen told the news station.

Don’t believe that beezin’ is actually a thing? There are a few videos of the strange practice on YouTube.

This one shows the reaction of a young man who put the product on his eyes in a classroom (Content warning: strong language):

Another man made up a whole parody rap about beezin’ (Content warning: strong language):

Search beezin’ on Twitter and you’ll find a few pictures of those going for a Burt’s Bees trip as well.

Watch KOKH-TV’s report about the disturbing trend:

Burt’s Bees beeswax lip balm includes beeswax, coconut oil, sunflower seed oil and peppermint oil among other ingredients.

(H/T: RYOT)