Rush Limbaugh on Monday said the left has no idea why his top radio program is so successful. He also boasted that he’s been intentionally fooling with the left on the air — and they’re still falling for his tricks 25 years later.

“When this all started early on in the program’s history, the left, one of the initial criticisms of this program was of you, the audience, that you were a bunch of mind-numbed robots, that you didn’t know diddly-squat about anything until I told you,” Limbaugh said. “You were brainless. You were brain-dead, and you didn’t know or do anything until I commanded you. And after not too long a time of the left doing that, I started tweaking them, as you know well that we do here. I love tweaking these people in the media and these highbrows and these effete elites who think they’re better than everybody else.”

For example, the radio host says he would sometimes jokingly say something like, “And for those of you who don’t want to worry about what happens over the weekend, don’t worry about it. You don’t have to worry about a thing. I’ll do it for you, and as an added bonus I will tell you what to think.”

“And they fall for it. After 25 years they continue to fall for it,” he added. “They haven’t the slightest idea. And I’ll tell you, this is crucial. They haven’t the slightest idea why this program is successful. They have not the slightest idea and therefore can in no way replicate the process for themselves.”

Listen to the segment via the Daily Rushbo: