Like watching paint dry? Arby’s has just the programming for you.
Between 2 p.m. Saturday and 3 a.m. this morning, residents of Duluth, Minnesota could tune into local channel 9 and watch the smoking of an Arby’s brisket.
— Arby's (@Arbys) May 24, 2014
That’s all it was. Just a hunk of meat cooking. For 13 hours.
The New York Times reported that the 13-hour spot destroys the previous Guinness World Record for the longest advertisement, a record held by Nivea for a one-hour Swiss commercial in 2011.
The campaign generated little local buzz, though it’s unclear if anyone actually tuned in for the whole broadcast.
— Josh Halvorson (@joshhalvorson) May 24, 2014
— Amber (@llamaredpajama) May 25, 2014
What about all those people who live outside Duluth but still want to partake in a half-day of meat-watching? Not to worry.
Arby’s has another 13-hour brisket session slated to stream online Wednesday starting at 9 a.m.
(H/T: The Daily Dot)
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