Here’s a closer look at what that A+ score means — and the quite rare and top-drawer company “America” now joins because of it.
CinemaScore folks head to movie houses in five or six cities across the United States every Friday night and ask patrons to assign letter grades to the movie they’ve just watched, according to the Hollywood Reporter, adding that the results “serve as a fairly reliable indicator of whether a film will fly or fizzle.”
“CinemaScore is definitely one of the tools we use to evaluate playability,” Chris Aronson, senior vice president domestic distribution at 20th Century Fox, told the Reporter. (His company’s ”Rise of the Planet of the Apes” is benefiting from an A- CinemaScore rating.)
So an A- is nothing to sneeze at…but an A+? That’s the brass ring.
In the last 29 years, only 52 films have received an A+ from CinemaScore, including seven Oscar Best Picture winners: “Gandhi,” “Driving Miss Daisy,” “Dances With Wolves,” “Schindler’s List,” “Forrest Gump,” “Titanic,” and “The King’s Speech.”
The Reporter added that an A+ typically “signals a long, prosperous theatrical run.”