A photo of Kendall Jones, the Texas cheerleader who has been criticized for posting images of her hunting endeavors, that showed her smiling with a dead leopard was deleted from Facebook last week. Now, the social media site is explaining why it took action against this one photo.

Kendall Jones, a college student in Texas, posted this photo on Facebook, which was later removed by the social media site. (Image source: Kendall Jones/Facebook)

Kendall Jones, a college student in Texas, posted this photo on Facebook, which was later removed by the social media site. (Image source: Kendall Jones/Facebook)

Hundreds of thousands of people have signed a petition for Facebook to step in and delete Jones’ photos of her big game kills, which some think promote “animal cruelty.” Facebook explained to Mashable how the one photo it deleted from Jones’ page violated its terms:

“We remove reported content that promotes poaching of endangered species, the sale of animals for organized fight or content that includes extreme acts of animal abuse,” a Facebook spokesperson told Mashable.

“The number of reports does not influence whether a piece of content is removed,” the spokesperson added.

It is unclear what type of leopard was in Jones’ photo, but National Geographic says some leopard populations outside of Africa are endangered. The status of this leopard population in Zimbabwe where Jones hunted it, she wrote on Facebook, has “populations [that] have to be controlled in certain areas.”

“Within this area of approximately 250,000 acres, 107 head of cattle was killed in a single year due to leopard kills,” she wrote.

Jones has defended herself against haters, explaining various ways that hunting helps the local economy and villages.

Kendall Jones has been hitting back against those calling her posts cruel by explaining how she thinks organized hunting can actually facilitate good conservation efforts. (Image source: Kendall Jones/Facebook)

Kendall Jones has been hitting back against those calling her posts cruel by explaining how she thinks organized hunting can actually facilitate good conservation efforts. (Image source: Kendall Jones/Facebook)

Since being hit with criticism for her photos, Jones has only been posting photos of herself with her hunting gear, not with dead animals, but she has continued to talk about how hunting actually promotes conservation on her Facebook page.