Those you who love the instant-on, warm, yellow glow of incandescent light bulbs might be finding the stocks you saved up starting to dwindle. While you might ruefully consider LED or CFL lighting technologies, Gizmodo recently featured another option that could be a good middle ground between the government’s standards and the traditional look to which many have become accustomed.

Meet the “Finally Light Bulb Company.”

Image source: Finally Light Bulb Company

Image source: Finally Light Bulb Company

Gizmodo described Finally as “an efficient, affordable bulb using technology Nikola Tesla once patented,” which is a form of “drastically miniaturized induction light.”

Finally’s creators wrote on its website that they “watched as the big lighting manufacturers (and the U.S. government) tried to convince you that the harsh and glaring light generated by LED and CFL technologies is worth getting used to.”

“They don’t have the warm, cozy feeling of an incandescent,” Founder and CEO John Goscha said in a video about the new product.

When Goscha, and others like him, “couldn’t take it anymore. … we engineered the solution.”

The company calls Finally the “only energy-efficient light bulb [that] shines just like the incandescent you grew up with.”

The makers of Finally explained on their website that instead of looking toward solid state lighting, it “stepped back in time to revisit induction, a lighting system that was developed at the same time as incandescent.” Induction lighting can be found in warehouses, tunnels and many commercial applications. Through several years of research and development, the team reduced the amount of space the technology usually needs to make it a feasible option for home lighting.

Image source: Finally Light Bulb Company

Image source: Finally Light Bulb Company

While it might have a similar glow to incandescent light, Finally calls its lighting “Acandescence.”

Watch Dr. Walter Lapatovich, director of research and development, discuss “Acandescence” and induction lighting:

The bulbs, which cost less than $10 each and are currently sold in pre-order packs, carry other similarities to the light bulbs most people are used to in terms of shape and instant-on features. On the other hand, it lasts 15 times longer than the traditional incandescent and is considered energy efficient and recyclable.

Watch this cheeky video where Finally compares itself to other “ugly bulbs”:

Only the 60-watt bulb is available now, but 75- and 100-watt bulbs are expected for pre-order this fall.

While Gizmodo was able to get a firsthand look at the bulb from its creators, the gadget and tech website said it was waiting to “do some side-by-side testing before we declare a winner in the competition for an energy-efficient incandescent emulator. Right now, we’ll just say you’ve got better options than ever before, and that’s news that’ll brighten any old-school bulb fan’s day.”

Watch the company’s founder talk more about Finally:

While Finally found a way to repurpose older technologies to achieve its goals with new light bulbs, it’s not the only manufacturer trying to meet the needs of customers who still long for incandescents. One company even found a loophole around the incandescent light bulb ban.