Fight the New Drug, an organization that opposes pornography, believes that smut isn’t merely a moral stumbling block, but that it’s also a public health conundrum that poses some serious risks to the human brain, relationships and society.

“We will not rest until the world knows that pornography is harmful,” a greeting message reads on the group’s website.

And, judging from the organization’s vocal opposition and tactics, its leaders have no plans of slowing the spread of their anti-porn sentiment. Relying on innovative technology and viral media campaigns, Fight the New Drug takes a crisper and cooler approach than some of the other organizations like it.

And, unlike many of its peers, it’s not a faith-based initiative, though it touts a firmly anti-porn message in the presentations it sponsors in schools throughout North America, according to the Christian Post.

By relying on “science, facts and personal accounts,” the group is hoping to educate the next generation in understanding porn’s many harms. Clay Olsen, co-founder and executive director of Fight the New Drug, recently told the Post that education is key to combating and preventing the fallout.

“Our belief is that if we can raise awareness on the impacts and harmful effects of pornography not only on the individual neurological and brain impact, but also on relationships in society, many who found themselves or could find themselves experiencing these harmful effects would choose to avoid [using porn],” Olsen told the Post.

Fight the New Drug’s focus is on prevention and helping people stop the utilization of porn once they’ve started. Like drugs, Olsen and his organization argue that pornography can have a devastating impact on users’ lives.

Relationships are just one of the areas where a significant impact can be felt, he said.

“The more harmful effects occur [in porn addiction] with its relation to our intimate relationships and our overarching society,” Olsen said. “Studies have shown us that individuals that regularly consume pornography can end up preferring the computer screen to a human being to get their sexual fix.”

According to Fight the New Drug’s website, research has shown that porn negatively harms the brain and  has an impact on sexual violence in society.

Claiming that this is the “first generation in the history of the world to face the issue of pornography to this intensity and scale,” the organization is hoping to encourage individuals to take personal responsibility to halt the problem.

Fight the New Drug is hardly the first organization to argue that porn use can become addictive. Project Know, an alcohol and substance abuse program, noted in its research last year that pornography, by its very design, “poses significant risk of addiction” and is “the perfect trap for the human sex drive.”

And earlier this year, former Miss America Kirsten Haglund told TheBlaze in an interview that she believes pornography and the “hyper-sexuality” of women are having a negative impact on society.

It portrays an unrealistic view of women and that, perpetuated, destroys relationships,” Haglund said of porn. “Unrealistic expectations destroy relationships.”

Listen to her comments below:

Former porn stars like Vanessa Belmond have also shed light on the horrific things they’ve seen within the porn industry.

(H/T: Christian Post)