With “Exodus: Gods and Kings” set to hit theaters December 12, many are wondering whether the biblical epic will resonate with faith-based audiences.
New research released today by Faith Driven Consumer, a group that analyzes the consumer habits and behaviors of American Christians, indicates that there’s a key issue that could make or break the film: how closely its plot sticks to the Bible.
According to polling data, 73 percent of Americans are likely to watch “Exodus” if it is seen as biblically accurate. That said, if the plot isn’t aligned with the holy book, 67 percent said that they will not turn out to see the film.
Among Christians, these proportions stand at 80 percent and 69 percent, respectively.
In sum: Biblical accuracy is the number one factor in determining whether consumers will see a movie like “Exodus,” Faith Driven Consumer claims.
With many Christian critics lambasting “Noah” earlier this year for not sticking to the biblical story, some are hopeful that “Exodus” will take a different route.
“Our community eagerly hopes Ridley Scott’s ‘Exodus’ will resonate, and this new data offers a clear roadmap to success,” Faith Driven Consumer founder Chris Stone said in a statement. “The research is overwhelmingly clear that ‘Exodus’ — and any biblically based movie — needs to accurately portray the biblical story and message.”
Stone also said that it’s important for filmmakers to engage the faith community when making and releasing Bible-based films.
Watch the trailer below:
The “Exodus” data comes from an American Insights phone and online survey that was conducted from May 1-8, 2014; it had a sample size of 1,200 U.S. adults and a margin of error of +/- 2.8 percentage points.
See the complete results here.
This story has been updated.