A video of young girls wearing princess dresses and swearing up a storm apparently in the name of feminism has gone viral.

Image: FCKH8.com

Image: FCKH8.com

The clip, “Potty-Mouthed Princesses Drop F-Bombs For Feminism” was posted on Tuesday by an Ohio-based company called FCKH8.

Why did they make the video? The company explains:

Facing a future where women are still paid 23% less than men for the same work, and where 1 in 5 women are raped or sexually assaulted in gender-based violence, little girls between 6 and 13 years-old dressed as pretty pink princesses drop F-bombs to draw attention to society’s continued sexism. Asking the question, “What’s more offensive? A little girl saying f*ck or the sexist way society treats girls and women” these adorably articulate little ladies in sparkling tiaras turn the “princess in distress” stereotype on its head and contrast the F-word with words and statistics society should find shocking such as “pay inequality” and “rape.” The video also features a 12 year-old boy wearing a pink gown standing up against sexism saying, “When you tell boys not to ‘act like a girl,’ it’s because you think it’s bad to be a girl.”

Image: FCKH8.com

Image: FCKH8.com

The clip urges viewers to buy merchandise from the FCKH8 website, which sells a variety of merchandise for various causes.

Image: FCKH8.com

Image: FCKH8.com

FCKH8 describes itself as a “for-profit T-shirt company with an activist heart.” It says it’s given over $250,000 to the “equality cause.”

A representative from the company did not immediately return a request for comment from TheBlaze.

Watch the (unbleeped) video:

FCKH8: Princesses from Jose Ho-Guanipa on Vimeo.

Follow Mike Opelka (@Stuntbrain) on Twitter.