Canadian Mayor Wears the Same Suit Every Day for 15 Months — Nobody Noticed

Richard Stewart, the mayor of Coquitlam, British Columbia, claims he was trying to prove a point about sexism when he wore the same suit every single day for 15 months. Stewart believed most people never notice what men wear, while the scrutiny of clothing worn by women could be considered a form a gender bias.

In an interview with the CBC, Stewart added more detail on his reasoning: “I’ve got daughters, and when I see the inadvertent barriers that society puts in place about women and their career advancement, barriers that don’t exist for men, I kind of want to draw attention to them.”

His thesis appeared to be correct. Reportedly, not one person mentioned Stewart’s 15 months of wearing the same suit.

More than a year ago, Stewart started wearing the same dark blue suit to work. He wore it to work in his office, to city council meetings, public events — everywhere. As Stewart expected, nobody noticed.

If the story sounds slightly familiar, an Australian news anchor did the same thing for a year. Stewart even mentioned the stunt on his Facebook page over a year ago.

Follow the author of this story on Twitter and Facebook:

52 Comments