MAC Cosmetics has teamed up with celebrities like Lady Gaga, Nicki Minaj, Lorde, Kelly Osbourne, Rhianna and most recently, Caitlyn Jenner.
The company best known for its bold lipstick shades and social activism announced Friday its collaboration with Glamour Magazine’s ‘Woman of the Year,’ making the E! star the most high-profile transgender person to land a major cosmetics contract, according to CNN.
“She has come to represent courage, fearlessness, honesty and compassion — characteristics long-prized and celebrated by MAC,” the company said in a statement Friday.
— MACcosmetics (@MACcosmetics) February 26, 2016
“Her beautiful transformation inspires all of us to live our best lives and to honor who we are,” the statement continued.
Jenner’s lipstick, called ‘Finally Free,’ launches April 7. Proceeds from its sales will go toward programs aiding transgender communities. Specifically, it will benefit the M•A•C AIDS Fund Transgender Initiative “to expand its support of much needed grants to organizations and programs dedicated to improving transgender lives,” MAC said.
— Caitlyn Jenner (@Caitlyn_Jenner) February 26, 2016
The “I Am Cait” star became front-page news last year after appearing on the cover of Vanity Fair after months of media speculation regarding possible gender reassingment surgery.
Months later, Jenner legally changed his name from “Bruce” to “Caitlyn.”