“Feel the Burn?” That means it’s time for an STD test, according to the AIDS Healthcare Foundation.
Supporters of Vermont Sen. Bernie Sanders’ Democratic presidential campaign popularized the tagline “Feel the Bern” in reference to their candidate. So the health foundation decided parody the phrase to draw attention to its cause.
AIDS Healthcare Foundation, the largest global HIV/AIDS organization, has launched an ad campaign on billboards in Los Angeles encouraging people to get tested if they are feeling the burn, as it could be a symptom of a problem.
Oh 2016… pic.twitter.com/6D09bojK6F
— Steve Schale (@steveschale) March 31, 2016
“Senator Sanders’ powerful message resonates with a lot of Americans, particularly young people,” Jason Farmer, senior director of creative at AIDS Healthcare Foundation, said in a statement. “We hope that our lighthearted — but highly important — billboard campaign for STD testing will as well.”
— AIDS Healthcare (@AIDSHealthcare) March 30, 2016
The organization’s wellness centers provide free testing for sexually transmitted diseases.