Actual New PETA Ad Portrays Violent Sex As a Result of…Going Vegan
- Posted on February 15, 2012 at 2:49pm by
Madeleine Morgenstern
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The most recent ad from People for the Ethical Treatment of Animals depicts a woman wearing a neck brace after her boyfriend became a vegan. (Image source: YouTube)
People for the Ethical Treatment of Animals is known for sometimes eye-popping ad campaigns to bring attention to their cause, and their latest one is no different: It implies that going vegan will make you such a good lover, you’ll injure your girlfriend — even requiring her to wear a neck brace.
The new 30-second online clip depicts a young woman wearing a neck brace and no pants, limping along as she hauls a bag of vegetables.
“This is Jessica,” the narrator says as somber music plays. “She suffers from ‘BWVAKTBOOM,‘ ’Boyfriend Went Vegan and Knocked the Bottom Out of Me,’ a painful condition that occurs when boyfriends go vegan and can suddenly bring it like a tantric porn star. For Jessica, it’s too late.”

Image source: YouTube
She arrives at her apartment to find her boyfriend patching a wall, presumably damaged as a result of their bedroom activities.
“Oh you’re back, you feeling better?” he asks. She tosses the vegetables at him and disrobes, walking toward him with a slight smile on her face.
As of Wednesday afternoon, the spot had been viewed more than 1 million times on YouTube since it was uploaded a week ago and received more than 3,000 “dislikes” compared to about 1,600 “likes.”
“WTF is this?” online commenter halfFULLofsunshine wrote. “Violence against women and using such an image is not funny. Shame on you PETA.”
Commenter tytheeman20 agreed, stating: “This ad is ridiculous…I’m shocked they would make an ad like this. It definitely goes way too far and I’m not even a PC type person.”
But Lindsay Rajt, PETA’s associate director of campaigns and outreach, dismissed the idea that the ad promotes violence against women.
“The piece is tongue-in-cheek,” Rajt told Yahoo! News. “People who watch the ad all the way through see the woman has a mischievous smile. She’s happy to go back with him. It’s playful.”
Commenter zicuenca defended the ad as well: “The point is your sex life will improve if you go vegan. Also, it ain’t offensive to women. Appreciating this video requires having a sense of humour.”
Michael Learmonth, digital editor at Advertising Age, had a different take.
“PETA is going for shock value here,” he told Yahoo!. “But I don’t think portraying women as beat up physically is a good idea, even in jest….These ads aren’t made for TV, so the strategy here is that they will cause controversy, trigger coverage, and go viral.”
Rita Smith, executive director for the National Coalition Against Domestic Violence, sharply criticized the ad and said there are plenty of ways for PETA to get its point across without “mak[ing] light of the violence that thousands of women experience every day.”
“It’s very disappointing to have another social organization sell its point of view by making fun of violence against women,” Smith told The Blaze.
Watch the video below (content warning — may be disturbing or inappropriate for young viewers) and tell us: Do you think the ad is over the line?
This post has been updated with comment from the National Coalition Against Domestic Violence.




















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Comments (239)
Balthazor
Posted on February 15, 2012 at 3:36pmMeanwhile…in the real world, most vegans look like they could easily be beaten up by their women.
Report Post »13th Imam
Posted on February 15, 2012 at 3:37pmor their men.
Report Post »Balthazor
Posted on February 15, 2012 at 3:39pm…or their cherished pets, for that matter. Wait, does PETA allow pets these days?
Report Post »Smokey_Bojangles
Posted on February 15, 2012 at 3:50pmThey are not pets to PETA.When PETA says they love animals they REALLY Love animals.
Report Post »booger71
Posted on February 15, 2012 at 4:05pmVegan’s like PETA members are mostly women and now are trying anything even sex to get their boyfriends (the few that have them) to quit eating meat.
Report Post »John 1776
Posted on February 15, 2012 at 4:09pmThe message here: Eat a nice Steak and be mellow !!!!
Report Post »smithclar3nc3
Posted on February 15, 2012 at 4:11pmActual most vegan men look like big meat eaters….LOL
Report Post »lukerw
Posted on February 15, 2012 at 4:17pmOK, they got my attention with a Cute Bod & Underwear… but WAIT… is this not suppose to be about Animals, like Pets? Do they want your Dog or Cat on a Veggie Diet?
Report Post »TyrannyNoMore
Posted on February 15, 2012 at 4:32pmP.E.T.A. = People Eating Tasty Animals
Report Post »dmerwin
Posted on February 15, 2012 at 5:01pmExactly
Report Post »nelbert
Posted on February 15, 2012 at 5:21pmHaving been around vegans, I know one think that puts the kibosh on romance – vegans tend to have eye-wateringly nasty flatulence.
Report Post »AvengerK
Posted on February 15, 2012 at 5:28pmVegans smell. NELBERT nailed it (no pun intended) their flatulence is legendary.
Report Post »Recceman90
Posted on February 15, 2012 at 7:24pmNo kidding, we are omnivores and meat gives us strength and endurance….vegetables keep us regular at best!
Report Post »2theADDLED
Posted on February 15, 2012 at 7:52pmSomehow I think this is linked to Sodomy.
Report Post »mr.goodvibe
Posted on February 15, 2012 at 9:37pmYou know lions and tigers and bears, oh my, also eat meat, they start tearing the other animals apart and eat them while they are still alive, why does’nt peta go out on the african plains and the woods of alaska and protest these horrible beasts, wusses!
Report Post »SamIamTwo
Posted on February 15, 2012 at 10:10pmMan those two are animals, eh?
Report Post »Progressive_Buster
Posted on February 15, 2012 at 11:40pmScott: You just drank half-and-half, baby. [Sirens; a hole is blown into the wall. Todd drops the coffee cup. Two Vegan policemen come in with their index fingers raised at Todd.]
Report Post »Vegan Policeman #1: Freeze! Vegan Police!
Vegan Policeman #2: Vegan Police!
Vegan Policeman #1: Todd Ingram, you’re under arrest for Veganity Violation Code Number 827: imbibing of half-and-half.
Todd Ingram: That’s bullroar!
Vegan Policeman #1: No vegan diet, no vegan powers!
Todd Ingram: But-But this is only my first offence. Don’t I get three strikes? I mean…
Vegan Policeman #1: [to Policeman #2] Take it.
Vegan Policeman #2: [whips out notepad.] 12:47 on February 1st: You knowingly ingested gelato. Todd Ingram: Gelato isn’t vegan?
Vegan Policeman #1: It’s milk and eggs, b**ch.
Vegan Policeman #2: [still reading.] On April 4th, 7:30 pm, you partook of a plate of chicken parmesan. [Envy gasps, then glares at Todd.]
Todd Ingram: [feeble.] Chicken isn’t vegan?
Vegan Policeman #1: De-Veganize Ray. Hit him!! [both fire de-veganizing rays at Todd, sapping him of his powers. Todd's hair sags.]
dissent
Posted on February 16, 2012 at 1:08amNah, he knocked the bottom out of her, they just neglected to mention it was because his scrawny vegan ass fell into her warn out promiscuous lady bits and injured her as he weakly struggling to get out!
Report Post »GhostOfJefferson
Posted on February 16, 2012 at 7:56am“The point is your sex life will improve if you go vegan.”
I wasn’t aware that a B vitamin and essential nutrients deficiency, to levels that cause nearly sociopathic bi-polar reactions in people, was sex inducing. Who knew?
Report Post »MYHEROISRON
Posted on February 16, 2012 at 9:36amI enjoy vegan food (veggies) with my RED MEAT!!! Umm, juicy, bloody steak, rare but not cold! Chicken breast and legs, Buffalo wings swimming in hot sauce! And I love the screams that Lobsters make when I drop them into boiling water. Yes! And those super fresh frog legs jumping out of the skillet all on their own! And there is nothing, and I mean nothing, like putting an arrow through the heart and lungs of a big azz buck on a cold, December morning!! PETA? Piss off …
Report Post »ShawnB
Posted on February 16, 2012 at 10:32amPlease get educated because some people may be fighting off cancer the natural way and choose too. Vegan just means no meat. I am a vegan and I love being healthy. Its smart and for me this works. I think people like you are entitled to your opinion but why all the hate? Im beating cancer by vitamins and eating organic food and my tumors shrank. Its works for me and from being exposed to all that radiation I had in the Corps this has worked. And I get my protein from all kinds of plants but show some respect brother for Vegans. Forget PETA(Communist b@stards) and let people do what they want but can you refrain from some of that hate speech about Vegans? A lot of us our military.
republicanIDEAS
Posted on February 16, 2012 at 10:41am@ShawnB if you are going to support veganism at least say it right. Vegan is not just not eating meat. That is a vegetarian. Vegans also don’t eat dairy or eggs.
Report Post »dissent
Posted on February 16, 2012 at 11:25amShawnB, we hate vegans because they proselytize their abnormal diet and try to force the rest of us to join them in it. I didn’t climb to the top of the foodchain to eat lettuce, and I think I speak for all of normal humanity when I say we‘re tired of vegans screaming about how great their diet is when the evidence shows how clearly it isn’t. They’re more than welcome to not eat meat, but they need to shut the hell up about it already. Humans are naturally omnivorous, a balance of meat and vegetation is the optimal diet for our species.
Report Post »wrecklessdischarge
Posted on February 16, 2012 at 12:50pmNow that is funny. But if we criticize and get offeneded at everything like this commercial arent we just as bad as the athiests and politicaly correct namby pambys we often complain and want everything that does not fit in their world veiw removed.
Report Post »addie
Posted on February 16, 2012 at 5:22pmI think the ad is stupid, who wants to end up beaten up and in a neck brace from sex? I‘ve have plenty of great sex that didn’t include beating someone up! Not to mention, I know several vegan men and they are about as manly as a 5 year old girl. They cry, whine and scream….with ZERO backbone! Vegan men are far from a real man!
Report Post »bitoreality
Posted on February 16, 2012 at 8:13pmactually i recently went vegan, am a conservative republican, and have professionally trained in mixed martial arts, so no, you could not beat me up. I am in better shape and more energy now than ever. Plus, my conscious is much clearer as well.
Report Post »3monkeysmomma
Posted on February 17, 2012 at 7:57pmEvery vegan I’ve ever known also smoked. Vegans are DUMB.
Report Post »Wyldeflowyre
Posted on May 4, 2012 at 12:20pmShawnB We need a new name for people like you who are on a special diet as a personal health choice. The title vegan has too many negative connotations for me. When I hear vegan I think self righteous, idiotic, moron who tries to impose their warped version of morality on the rest of us through whining, pernicious lawsuits, bogus regulatory agencies, and nonsensical emotional appeals. Nobody deserves ridicule, but people like that need to be reminded to live and let live. It’s none of their business how I eat. Dietary needs are as diverse as people are and there are health and fitness goals that go along with limiting animal product intake. I wouldn’t call you Vegan. To me that’s practically a dirty word.
Report Post »jcannon98188
Posted on May 5, 2012 at 4:59pmMeanwhile in the real world, tons of fitness gurus are going vegan, and are becoming a lot stronger because of it. Meanwhile in the real world, Americans are getting fatter and fatter, and are dying because of it. Meanwhile in the real world, this PETA ad is retarded, regardless of my respect for vegans :)
Report Post »TIME_2_END_THE_PAUL_CAMPAIGN_IN_12
Posted on February 15, 2012 at 3:34pm“Boyfriend went vegan and [knocked the bottom outa' me]. Classy.
Someone at PETA needs the shiite eaten grins slapped off their face.
Report Post »IvanK
Posted on February 15, 2012 at 7:58pmYou ever notice that liberal types are obsessed with sexual FANTASY and not reality?
Report Post »Hmmm, Why is it whenever I go to whole foods, all the people who work there look as if they they’ve just stepped out of a concentration camp?
ohiowordguy
Posted on February 15, 2012 at 8:45pm@IVANK:
Man, you got that right!
You also can spot these people from a mile away: They drive Subarus with the “Coexist” bumper sticker, all the women wear no makeup and have the same no-nonsense haircut, they all wear North Face or LL Bean clothes, and waltz around with an air of superiority. (Thankfully, I have never been downwind from one when he/she “loses pressure.”)
Report Post »Smokey_Bojangles
Posted on February 15, 2012 at 3:31pmIf PETA really cared about animals..The first thing they would do is tear down all of their Headquarter buildings and give the land BACK to the squirrels,Wolves and rats etc. Then give all the Millions of $ they raise to a Conservationist Organization.THEN dig a giant pit.All The PETA people get in the pit and have themselves buried.That Fertilizes the soil for plants and trees to support wild life,frees up space for animals to live,reduces their carbon footprint.Especially from all the PETA celebs who fly around the world in jet planes and ride in Gas Guzzling limos ETC.Remember..Every Time Sir Paul has a Tour he KILLS baby seals in the ice caps.And a Major BONUS is the planet is saved from PETA commercials,and Global Warming hot air.But we all know it is not about the animals.It is about POWER! Stupid Commies.Never volunteer to die first.
Report Post »rangerp
Posted on February 15, 2012 at 3:39pmIf the hog or cattle farmers of America came up with a similar commerical, what do you think libs would say?
There is a line in the sand with libs, and that line is the abortion line. As long as you support killing babies, you can get away with just about anything.
Check out the National Organization of Women (NOW). Show me one NOW rep that so much as made a squeak when Slick Willie Clinton was getting it on with a young intern in the white house. What do you think they would have said if it was Bush that did it?
If you will support killing babies, they are fine with you harrassing and assaulting women. Ever hear NOW complain about all the volence against woment in the rap music? nope, and you will not.
PETA is far left, and while they are real peeved if you kill a mouse, they are fine with murdering a baby.
Report Post »guns-an-bibles
Posted on February 15, 2012 at 4:53pmdon’t forget the Muslim victims, err I mean, women who don’t have any rights because of their religion.
Report Post »If they even speak out about the violence what do you think will happen to them. Who is going to speak for them?
Sorry, i forgot. Animals have more rights.
abbygirl1994
Posted on February 15, 2012 at 6:02pmHave they forgotten that humans are at the top of the line of mammals!
Report Post »Zarapachi
Posted on February 15, 2012 at 7:40pmSounds good to me.
Report Post »Tom K
Posted on February 15, 2012 at 3:31pmSince the secularists think that humans are animals, looks like they would treat ALL animals gently. I will stay with People Eating Tasty Animals, thank you. Please pass the oysters !
Report Post »Krutch
Posted on February 16, 2012 at 10:37amWait! PETA kills pets turned in to them at their shelters. No adoptions for those poor animals. Their excuse is so the animals won’t be abused anymore. So don’t remind them that humans are animals. They will be rounding us up to exterminate!
People exterminating timid animals!
Report Post »Mandors
Posted on February 15, 2012 at 3:29pmMore twenty nothing halfwits thinking they know something.
Report Post »zaverett
Posted on February 15, 2012 at 3:28pmI bet if you line up all the people who just are vegan…
Report Post »1) they all where hemp jewelry
2) drive an outback
3) live in Oregon/Washington/Massachusetts/attend NYU/live in Hollywwod…………………………………
4) occupy wallstreet,occupy Portland, occupy Seattle, occupy…………………………………………………….
5) hate Glenn Beck, hate Jesus, hate me, hate the rich………………………………………………………………
6) voted for Obama
7) watch the Rachal Maddow show
8) support same sex relationships
9) work in a union
10) and last they secretly eat sweet meats when they are alone…
GotLead
Posted on February 15, 2012 at 3:38pmToo Funny!! ( :
Report Post »GotLead
Posted on February 15, 2012 at 3:42pmthat comment was not on purpose.
Report Post »Mrs.M
Posted on February 15, 2012 at 5:59pmAwesome response!! Zaverett, you must live in Washington or Oregon cause that is most of them! We count Outbacks in this neck of the woods!! WAAAAYYY too many!!
Report Post »DaySong
Posted on February 16, 2012 at 12:33amZaverett,
I must let you know that I am a vegan–have been for nearly nine years for health reasons. I am a professional vocalist who had horrible GERD and became vegan to restore my voice since I am a singer and preferred to treat my illness naturally rather than with pharmaceuticals. I am also a Christian who adheres to the Hallelujah Diet–a vegan diet that is based on Genesis 1:29. I am none of what you just posted–I am an exception to the stereotypical vegan.
I definitely am disgusted by the video created by PETA, and do not support this organization at all. I am a former public school teacher who unfortunately viewed domestic violence by students who were “romantically involved”. It is a horrible, horrible thing and I oppose the creation of such an “advertisement” to support this cause.
Report Post »alphaworks
Posted on February 15, 2012 at 3:27pmThis is just more lefty STUPID
Report Post »PPMStudios
Posted on February 15, 2012 at 3:27pmDoes turning vegan mean no more eating tacos??
Nothing screams happiness like spelling the alphabet with your tongue.
Report Post »godhatesacoward
Posted on February 15, 2012 at 6:53pmHa.
Report Post »mr.goodvibe
Posted on February 15, 2012 at 9:42pmIts only eating if it goes past the teeth.
Report Post »kkrogulski
Posted on February 15, 2012 at 3:26pmHey, Peta, can you spell H-Y-P-O-C-R-I-T-E! Wow abuse women but not your dog! Next it will be something about the lifted ban on Bestiality in the military! Maybe that will be “funny” and take a certain “sense of humor” too! Sick.
Report Post »lukerw
Posted on February 15, 2012 at 3:40pmI did not see any Abuse here… alike on 2 & 1/2 Men… Banging your head against the wall has an entirely different meaning!
Report Post »13th Imam
Posted on February 15, 2012 at 3:20pmGive him a juicy CHEESBURGER , with BACON, LTM, he will be fine
Report Post »KingDork
Posted on February 15, 2012 at 3:18pmI had yet seen a healthy looking vegan, heck knew a guy that became vegan who also had aids, which the vegan lifestyle just made him too weak for his medication (to make his body stronger) and it kill him. The human body can’t function well in such a lifestyle. Too unhealthy.
Report Post »pjmarshake
Posted on February 15, 2012 at 3:16pmWait… I thought this was a commercial for People EATING TASTEY Animals!!!
Report Post »skiz
Posted on February 15, 2012 at 3:13pmThe left cant decide what they stand for. Do they want young women or women in general to have the “bottom knocked out of them” or are they for protecting women? Total idiots!
Report Post »JediKnight
Posted on February 15, 2012 at 3:13pmSo she looks beaten and is limping in the beginning and goes back to the guy? Looks like every abusive relationship I’ve ever read about. “He didn’t mean it. He loves me”.
Report Post »SoupSandwich
Posted on February 15, 2012 at 3:12pmThey failed to mention the need of a strap on to accomplish said damage, for peta-ers. Where is code pinko and the nags at on this? How about the rainbow coalition of cair? Sickly little people.
Report Post »Tyler520
Posted on February 15, 2012 at 3:12pmThey ONLY reason for their provocative ads is because they don’t have a legitimate argument.
Factoid: Vegans are as likely to give birth to a child that is mentally handicapped as a woman who smokes through her pregnancy.
Report Post »tomloy
Posted on February 15, 2012 at 3:09pmYou try to get your point across using a lie? Next the liberals will try to use the government to get churches to pay for abortions and contraceptives! Oh, I forgot, they’ve already done that. It appears there is no lie they won‘t tell or constitutional rights they won’t abridge in order to get what they want!
Report Post »pavepaws
Posted on February 15, 2012 at 4:07pmWait until you view the video with the two guys. PETA has several different ones online. UGH.
Report Post »blackstone22
Posted on February 15, 2012 at 3:09pmThis is such a pathetic, demeaning video. Peta is its own worst enemy and so clueless, most women i know don’t want to wear a neck brace after sex, suffering injury is not an indication of a mutually beneficial sexual experience, it’s pretty horrible. Plus its really sexist having the women scantilly clad with closeups of her bony bruised body, actually disturbing.
Report Post »Peta thinks this is funny? What planet are they on? It is offensive and no one is gonna believe for a second that going vegan makes you a wildman in the bedroom. Peta is run by people that define uncool, and I am an animal lover.
Peta is a freak show which destroys any valid message they may potentially have, this video proves it.
father_of_10
Posted on February 16, 2012 at 1:13pmPETA has no sense of humor. Claiming one is just a defensive manuver for their twisted video. Their only desire is to take control of another facet of the human experience. PETA is a subset of the statists and the progressives. They have the same goal and ideology: Humans bad, state good and no God.
Report Post »proskopos
Posted on February 15, 2012 at 3:04pmthis ad was offensive on many levels. aside from the near nudity on the street – at the grocery – it seems to be encourage wanton sex among youth and sodomy is funny.
Report Post »rangerp
Posted on February 15, 2012 at 3:10pmtypical of libs and dems. There is nothing that makes them blush any more. The more devient and immorale it is, the more they like it.
Report Post »progressiveslayer
Posted on February 15, 2012 at 3:24pmSounds like PETA is advocating rape,they do see all humans as a lower life form so it fits their sick twisted views.
Report Post »country_hick
Posted on February 15, 2012 at 4:12pmpavepaws; “I love animals and I eat my veggies……………….”
Veggies slow cooked with leg of beast…tatter tots deep fried in fresh rendered lard… and BACON! Lots and lots of BACON…
Report Post »lel2007
Posted on February 15, 2012 at 3:04pmWhat if my wife eats her vegetables too, will she hurt me?
Report Post »pavepaws
Posted on February 15, 2012 at 3:11pmI love animals and I eat my veggies……………….
Report Post »RepubliCorp
Posted on February 15, 2012 at 7:49pmPopeye beat up Bluto
Report Post »wardo1234
Posted on February 15, 2012 at 3:00pmCan I say: I dont care at all
Report Post »guns-an-bibles
Posted on February 15, 2012 at 5:08pmWhy did you take the time to respond?
Report Post »ShawnB
Posted on February 16, 2012 at 10:38amgood point
Report Post »FreedbyTruth
Posted on February 15, 2012 at 3:00pmI wish everyone would just stop reporting on PETA. They are about as important as the Westboro gang. The only method they have left is shock because that is the only way people will even give them a second glance. Let’s just not take the first glance.
Report Post »lukerw
Posted on February 15, 2012 at 2:54pmWe know… Sex is more agressive… when YOU ARE HUNGRY!
Report Post »broker0101
Posted on February 15, 2012 at 2:53pmHow long before these Genius PETA-Follower types “Figure out” that this ad was produced by the Tea Party?
Report Post »GhostOfJefferson
Posted on February 15, 2012 at 3:14pmDo you ever even try to contribute constructively to any conversation?
Report Post »SoupSandwich
Posted on February 15, 2012 at 3:19pmThat would be a big no. But he is on Peta’s hit list for killing swordly fish.
Report Post »progressiveslayer
Posted on February 15, 2012 at 3:21pmIt‘s beyond it’s comprehension so no it doesn’t.
Report Post »inexiletill2012
Posted on February 15, 2012 at 2:53pmTHE most stupid thing I have ever heard
Report Post »@leftfighter
Posted on February 15, 2012 at 3:17pmI don;t know. “Hope and Change” was pretty stupid, too.
Report Post »Smokey_Bojangles
Posted on February 15, 2012 at 3:47pmNo. I think broker0101 comment beat both of those.
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